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Digital Analyst

Company: Executive Alliance
Location: Melville
Posted on: November 22, 2022

Job Description:

Executive Alliance is pleased to represent our client who are one of Long Island's leading integrated media and advertising agencies, serving clients throughout the greater New York metropolitan area as well as parts of the U.S.

They are looking for a Digital Analyst to take charge of the management of creative projects, delegate tasks and report on the progress of the agency team. You'll oversee the development of fully integrated campaigns, monitor and work with a sharp creative eye for detail, and execute clear strategies and timelines. This role also requires you to sign-off on work so that only the highest quality product and service is delivered to the client.

NOTE: This hybrid role is 2 days Mondays and Fridays remote with 3 days in presence at the company's state-of-the-art HQ in Hauppauge, NY.

Only candidates accessible to Long Island will be considered. No C2C's or overseas applicants, please.

--- Manage, track and analyze performance of digital marketing campaigns across search, video, display, mobile, social and emerging digital channels.--- Collect data from numerous data sources, analyze results and prepare client reports.--- Define key performance indicators, related metrics and analytical requirements.--- Provide insight and tactical support for continuous campaign optimization.--- Identify trends and correlate opportunities to improve future campaigns.--- Maintain expertise in analytics and digital developments. Act as agency advocate, advising colleagues and clients as needed.--- Design and/or add value to reporting documents.--- Make persuasive client presentations.--- Supervise and mentor a Digital Analyst on your team.

--- Strong attention to detail/organizational skills, and a positive approach to problem-solving--- Excellent communication skills (written and oral).--- Bachelor's degree: Business, Marketing/Advertising, Computer Science, or a related field of study.--- 3 - 5 years of professional experience with a minimum 1 year in an analyst role preferably in digital or interactive industries. You have two or more years of work experience in a quantitative field, preferably Digital Analytics.--- Experience with digital analytics implementation is required.--- Experience with a variety of primary analytic including but not limited to: Google Analytics, Omniture/Adobe Digital Marketing Suite, DoubleClick, Google Ads, Facebook Insights.--- Ability to manage multiple priorities in a fast-paced environment.--- Digital marketing experience and advanced understanding of search optimization, website optimization, social networks, retargeting, email marketing and video platforms.--- Strong competency with Excel, PowerPoint, dashboards/data visualization tools (Looker Studio, Klipfolio, TapClicks, etc), CRM Systems, Keynote, CMS platforms and other cloud-based apps.--- Proficiency with data and statistical calculations.--- Passion for the digital space and the opportunities for digital growth and development.

Keywords: Executive Alliance, New Haven , Digital Analyst, Professions , Melville, Connecticut

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