Digital Sales Coordinator
Company: Nexstar Media Group
Location: New Haven
Posted on: June 10, 2021
Digital Sales Coordinator - WTNH/WCTX-TV is Connecticut's very
own source for local news, weather, and sports, and has an
extensive portfolio of digital advertising options designed to
drive measurable results for advertisers. We have an immediate
opening for a detail-oriented, motivated, and personable digital
sales coordinator. This position reports directly to the Digital
Sales Manager, and works in support of a large multi-media sales
team to generate digital advertising revenue.
The ideal candidate is a digital-minded, exceptionally organized
individual with a team-centric mentality and an innate desire to
win. The primary duty of this position is to traffic all digital
sales orders while monitoring and reporting results of each
campaign from inception to completion. Once the order-trafficking
and reconciliation process is firmly understood, the candidate will
have the opportunity to develop digital advertising solutions and
presentations for the AEs, and may also attend occasional sales
calls in support of the DSM and sales team.
Coordinate digital traffic for WTNH/WCTX-TV
Coordinate creative for digital campaigns, acting as a liaison
between clients, Account Executives, and Creative Services.
Development of unique tracking URLs as needed.
Compiling regular performance reports for cross-platform digital
Develop & maintain strong product knowledge of WTNH/WCTX-TV and
Agency Services products
Maintain awareness of available digital advertising
Attendance of weekly sales meetings and occasional out-of-office
- Overall sales support for Account Executives and Digital Sales
Ideal candidate is a digital native with a working knowledge of
widely-used digital advertising platforms (social, Google, display,
email, among others)
Knowledge of order entry programs (Google AdManager, Wide Orbit,
and Matrix - preferred, not mandatory)
Google Adwords, Google Analytics certification preferred
Proficiency in Microsoft Office (Powerpoint skills
Excellent multi-tasking skills, in addition to superior
communication and organizational skills. Ability to produce quality
work under strict deadlines.
Positive and enthusiastic attitude, willing to seamlessly
integrate into a competitive, winning sales team.
- Desire to learn digital technology as it emerges
Keywords: Nexstar Media Group, New Haven , Digital Sales Coordinator, Other , New Haven, Connecticut
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