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Marketing Coordinator/Sr

Company: Anthem, Inc.
Location: New Haven
Posted on: June 9, 2021

Job Description:

Description

SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

The Marketing Coordinator/Sr will support the Performance Marketing teams and be responsible for leading stellar campaign execution as the team's specialist for proofing and ensuring tracking and data integrity. This role will liaison with other Performance Marketing teams who manage campaign setup, list pulls, data and reporting.

Marketing Coordinator

Primary duties may include, but are not limited to:

  • Assists in the development and implementation of marketing plans. Support omni-channel campaigns with executional excellence
  • Supports market changes and partners with other marketing areas and external media agencies in support of marketing goals. Assists with data management and data movement between Anthem and agency partners
  • Assists with the execution of marketing strategies and tactics to support business objectives.

Marketing Coordinator Sr

Primary duties may include, but are not limited to:

  • Develops and implements marketing plans. Manage and support omni-channel campaigns with executional excellence
  • Partners with other marketing areas and external media agencies in support of marketing goals. Oversees data management and data movement between Anthem and agency partners
  • Executes marketing strategies and tactics to support business objectives

Qualifications

Marketing Coordinator

  • Requires a BA/BS degree; 3 years of experience working in the planning and execution of integrated marketing campaigns across various paid media channels (TV, digital, direct mail, etc.); or any combination of education and experience, which would provide an equivalent background. Health or managed care experience preferred.
  • Experience with Microsoft Office including Excel, Word, and PowerPoint as well as tech-savvy with project management and scheduling tools
  • For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

Preferred skills:

  • Superb time management with a sense of urgency, attention to detail, and project management abilities to operate in a fast-moving, ever-changing world of insurance
  • A team player with strong communications skills, reliability/integrity/maturity, and ability to self-start with a data-driven mentality, and a focus on how to use insights and analysis to influence planning and execution

Marketing Coordinator Sr

  • Requires a BA/BS degree; 5 years of experience working in the planning and execution of integrated marketing campaigns across various paid media channels (TV, digital, direct mail, etc.); or any combination of education and experience, which would provide an equivalent background. Health or managed care experience preferred.
  • Adept at Microsoft Office including Excel, Word, and PowerPoint as well as tech-savvy with project management and scheduling tools
  • For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills

Preferred skills:

  • Superb time management with a sense of urgency, attention to detail, and project management abilities to operate in a fast-moving, ever-changing world of insurance
  • A team player with strong communications skills, reliability/integrity/maturity, and ability to self-start with a data-driven mentality, and a focus on how to use insights and analysis to influence planning and execution

Applicable to Colorado Applicants Only

Annual Salary Range*: $53,676 - $83,580

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

  • The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) + match,

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For, is ranked as one of the 2020 World's Most Admired Companies among health insurers by Fortune magazine, and a 2020 America's Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Keywords: Anthem, Inc., New Haven , Marketing Coordinator/Sr, Other , New Haven, Connecticut

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