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Voluntary Enrollment Marketing Director

Company: Anthem, Inc.
Location: New Haven
Posted on: June 8, 2021

Job Description:


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. At Anthem, we are focusing on building a brighter future where health care is affordable, accessible, personalized, and uncomplicated.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

This role is responsible for driving successful enrollment strategy for membership growth and re-enrollments, in partnership with the marketing, sales, implementation, and account management teams. This role will be responsible for training, guiding, and supporting onsite/virtual member engagement team, virtual enrollment communications, and platform/technology strategies to improve engagement and program participation. The candidate will support member engagement efforts, inspire change and provide thought leadership in support of Commercial member growth and profitability goals.

What you will do

Provide strategic oversight of engagement and enrollment strategy to improve enrollment outcomes. Monitor execution of enrollment strategies and results and find opportunities for improvement to achieve desired goals. Collaborate with Marketing Strategists, Sales, and Account Management teams to assure the organization has a robust re-enrollment strategy and resources to drive successful outcomes. Serve as a strategic advisor in key business presentations and finalist meetings regarding benefits enrollment, communications, and client implementation. Develop strategic enrollment solutions that align to customer needs, meet partner objectives, and align to business goals. Define, collect, and report on enrollment metrics. Develop best practices to optimize enrollment results

  • Engage with enrollment partners at the senior leadership level to promote mutually beneficial relationships and identify opportunities for improvement. Leverage Benadmin & enrollment partnerships to optimize member experience and enrollment outcomes. Develop tools and resources to grow the self-service/platform-based enrollment business. Align operational capabilities in support of online/platform enrollment. Identify and coordinate enrollment resources, as needed
  • Collaborate with National & Large Client Marketing partners and Field to align to client communication strategies and support development and review of virtual enrollment collateral/assets.
  • Identify and utilize emerging forms of employee education and communication to drive employee engagement (value adds, decision support, etc.) Build and present voluntary/enrollment materials in support of internal training
  • Collaborate with sales and operations to identify and support process improvements that drive increased member-level persistency and improve the customer experience.
  • Support Marketing team in platform evaluation with a focus on engagement, communication capabilities, and customer experience. Define and develop enrollment workflows. Remain current on competitive data, trends, and opportunities; adjust strategies to optimize enrollment results and build competitive marketplace advantage


  • Requires BA/BS degree; 8 years experience; or any combination of education and experience, which would provide an equivalent background.
  • work experience in healthcare marketing, group benefits, voluntary benefits enrollment strategy, and data analytics
  • In-depth understanding of benefit enrollment vehicles, process, and timelines, including factors that drive successful engagement
  • Detailed knowledge of group benefits including Medical, Life, Disability, Critical Illness, Accident, and Hospital indemnity
  • Proven track record to develop and execute creative enrollment strategies that deliver desired results
  • Understanding of broker and enrollment platform partner drivers to effectively create solutions that support client needs and meet collective business goals
  • Understanding of enrollment platform capabilities and associated technologies including an understanding of eligibility, billing, claims, and evidence of insurability options.
  • Project management experience
  • Experience developing marketing and customized client communication materials
  • For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For, is ranked as one of the 2020 World's Most Admired Companies among health insurers by Fortune magazine, and a 2020 America's Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Keywords: Anthem, Inc., New Haven , Voluntary Enrollment Marketing Director, Other , New Haven, Connecticut

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