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Marketing Specialist

Company: Ringo
Location: Melville
Posted on: June 6, 2021

Job Description:

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will lead the development and execution of marketing plans for our NextGen software launch.


  • Manage LeadGen strategy and efforts.
  • Develop and implement a comprehensive marketing strategy for our new NextGen software launch including email marketing campaigns, blogs, landing pages, press releases, and webinar series.
    • Develop successful campaigns from ideation to execution.
    • Develop multi-channel marketing and advertising campaigns.
    • Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
    • Produce valuable and engaging content for our website and blog that attracts and converts potential customers.
    • Produce webinars and other events intended to generate leads and excitement about the Ringo solution.
    • Develop and implement a plan on how to leverage existing partner relationships to reach a wider audience. Identify new partners that can help reach our target audience.
    • Draft press releases and identify PR placement opportunities.
    • Keep abreast on competitors and market trends.
    • Further organization goals by accepting ownership and fearlessly implementing new and different initiatives.
    • Manage CRM and work closely with the technology team to drive enhancements needed to support needs.

Education and Experience Requirements

      • Bachelors degree in Marketing or related field.
      • Exceptional communication and writing skills. Must be able to independently write/develop marketing copy.
      • Proven experience as marketing specialist or similar role.
      • Thorough understanding of marketing elements (including traditional and digital marketing such as email marketing, SEO, social media, etc.).
      • Demonstrable experience in marketing data analytics and tools.
      • Solid computer skills, including MS Office, marketing software (CRM) and applications (Web analytics, Google AdWords etc.)
      • Well-organized and detail oriented.

Nice to Have

    • A sense of aesthetics and a love for great copy and witty communication.
    • Experience in the staffing, healthcare, or locum industry.
    • Experience with HubSpot.
    • Working knowledge of HTML, CSS, and JavaScript development and constraints.

Keywords: Ringo, New Haven , Marketing Specialist, Other , Melville, Connecticut

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