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Marketing Specialist

Company: Ringo
Location: Melville
Posted on: June 6, 2021

Job Description:

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will lead the development and execution of marketing plans for our NextGen software launch.

Responsibilities

  • Manage LeadGen strategy and efforts.
  • Develop and implement a comprehensive marketing strategy for our new NextGen software launch including email marketing campaigns, blogs, landing pages, press releases, and webinar series.
    • Develop successful campaigns from ideation to execution.
    • Develop multi-channel marketing and advertising campaigns.
    • Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
    • Produce valuable and engaging content for our website and blog that attracts and converts potential customers.
    • Produce webinars and other events intended to generate leads and excitement about the Ringo solution.
    • Develop and implement a plan on how to leverage existing partner relationships to reach a wider audience. Identify new partners that can help reach our target audience.
    • Draft press releases and identify PR placement opportunities.
    • Keep abreast on competitors and market trends.
    • Further organization goals by accepting ownership and fearlessly implementing new and different initiatives.
    • Manage CRM and work closely with the technology team to drive enhancements needed to support needs.

Education and Experience Requirements

      • Bachelors degree in Marketing or related field.
      • Exceptional communication and writing skills. Must be able to independently write/develop marketing copy.
      • Proven experience as marketing specialist or similar role.
      • Thorough understanding of marketing elements (including traditional and digital marketing such as email marketing, SEO, social media, etc.).
      • Demonstrable experience in marketing data analytics and tools.
      • Solid computer skills, including MS Office, marketing software (CRM) and applications (Web analytics, Google AdWords etc.)
      • Well-organized and detail oriented.

Nice to Have

    • A sense of aesthetics and a love for great copy and witty communication.
    • Experience in the staffing, healthcare, or locum industry.
    • Experience with HubSpot.
    • Working knowledge of HTML, CSS, and JavaScript development and constraints.

Keywords: Ringo, New Haven , Marketing Specialist, Other , Melville, Connecticut

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