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Product Marketing Specialist

Company: Canon Solutions America, Inc.
Location: Melville
Posted on: June 6, 2021

Job Description:

Canon Solutions America, Inc.

Requisition ID: 24607
Category: Marketing
Position Type: Full-Time


This role is responsible for creating and implementing effectiveproduct marketing, product lifecycle management,marketing strategies, content development, market research and vertical marketing. This individual is highly energized with aforward thinkingmindset and a curiosity for technology.


  • Expected tomanage all elements ofassigned product linesand vertical marketsincluding product launch, product management and administration, competitive positioning and strategy.
  • Proactive research on customers, markets, products, applications and services;analyzing product trends/markets to identify new opportunities on a national basis.
  • Development of effective and innovative pricing & promotion strategies with a customer and profit mindset.
  • Development of effective internal and customer facing content forproduct launches,campaigns, promotions, presentations, sales training content,events,sales& marketingguides, etc.
  • Maintaining Marketing relationship with assigned Associations and Buying Groups and overseeing proper execution of all Marketing related content and activities.
  • Manages the development of Case Studies/Success Stories.
  • Participation in various Marketing events (Industry Trade Shows, Customer Meetings, etc.).
  • Delivery of presentations as necessary to various audiences.


  • Bachelor's degree and/or equivalent experience in Marketing, Business, or related discipline
  • Excellent verbal and written communication skills.
  • The ability to work in a fast paced, multi-tasking environment.
  • Travel will be required (valid driver's license and acceptable driving record required).
  • Excellent presentation skills are required.
  • Strong MS Office Suite
  • Marketing automation,Salesforce.comknowledgearea plu

Company Overview

About our Company - Canon Solutions America, Inc. empowers companies of all sizes to succeed by supplying market leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With unwavering dedication to promote professional innovation, Canon Solutions America, Inc. helps drive sustainability, nurture efficiency, and regulate costs through the unification of comprehensive digital and traditional printing and document management solutions. As a wholly owned subsidiary of Canon U.S.A., Canon Solutions America, Inc. is headquartered in Melville, NY and has sales and service locations across the U.S. Our parent company, Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in global revenue in 2020, ranks third overall in U.S. patents granted in 2020 and was named one of Fortune Magazine's World's Most Admired Companies in 2020.

Canon Solutions America offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

If you are not reviewing this job posting on our Careers' site, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at


Posting Tags



Keywords: Canon Solutions America, Inc., New Haven , Product Marketing Specialist, Other , Melville, Connecticut

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