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Sr. Specialist, Content Marketing

Company: Henry Schein, Inc.
Location: Melville
Posted on: May 3, 2021

Job Description:

JOB OVERVIEW: This position is responsible for supporting the development of content and content plans as part of the Henry Schein strategic plan and in support of omnichannel campaigns and other demand generation and brand building activities. This role is an integral member of the Strategic Marketing Brand and Specialization team and actively participates in telling our brand story to audiences across the care continuum. Interfacing with internal stakeholders (marketing, product category management, supplier relations, e-commerce, Schein Creative Services, and sales) as well as key influencers, this role will create content resources including case studies, presentations, webinars, infographics, blog posts, web pages, emails, newsletters, and other offerings to drive qualified leads, awareness, and engagement. KEY RESPONSIBILITIES:Develops effective, relevant and educational content for selected target audiences through collaboration with key internal stakeholders and external influencers including key opinion leaders (KOLs), customers, suppliers and other subject matter experts.Supports initiatives that drive Henry Schein brand awareness and develops content that drives demand generation for products, services and technologies. Connects lead generation with sales channels to measure key performance indicators (KPIs).Implements brand voice, tone and style guide consistent with Henry Schein corporate guidelines and applies consistently for maximum uniformity in content across different channels and formats.Augments content by channel maximizing reach and relevance on digital channels including web, social, email. Drives national pilots on social platforms proving ROI and organizing for scalability.Continuously evaluates the quality of the content of the Henry Schein Medical digital properties for quality, relevance, context, uniqueness and optimization.Participates in special projects and performs other duties as required. KNOWLEDGE: Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required. COMPLEXITY: Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise. SUPERVISION: Receive minimal instruction on day-to-day work and general instruction on new projects or assignments. May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature. MINIMUM WORK EXPERIENCE: Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. Specifically, 5-7 years of content marketing and editorial experience focused on B2B and B2B2C audiences. Minimum 3-5 years of demonstrated experience with supporting downstream marketing plans and programs that drive business results specifically around revenue generation, gross profit gains and/or demand generation. PREFERRED EDUCATION: Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance. GENERAL SKILLS & COMPETENCIES: Strong understanding of industry practices High proficiency with tools, systems, and procedures Good planning/organizational skills and techniques Good decision making, analysis and problem solving skills with ability to multi-task Strong verbal and written communication skills Good presentation and public speaking skills Good interpersonal skills Good conflict resolution skills and ability to deliver difficult messages Ability to build partnerships at all levels within the company, begin to build partnerships externally Resolve complex issues in effective ways SPECIFIC KNOWLEDGE & SKILLS:Demonstrated understanding of digital marketing channels and content marketing applications.Demonstrated understanding of omnichannel marketing and ROI contribution.SEO experience a plus. PERFORMANCE REQUIREMENTS: Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations. TRAVEL / PHYSICAL DEMANDS: Travel typically less than 10%. Office environment. No special physical demands required. Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. For more information about career opportunities at Henry Schein, please visit our website at: /careersTitle:Sr. Specialist, Content MarketingLocation:NY-MelvilleRequisition ID:R115794

Keywords: Henry Schein, Inc., New Haven , Sr. Specialist, Content Marketing, Other , Melville, Connecticut

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