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Director Marketing, In-force Retention Location: New Haven,
Job Family: Marketing
Req #: PS39063-2236
Date Posted: Sep 12, 2020
Anthem, Inc is an innovative health company dedicated to
advocating total person health by making insurance simpler. Through
our affiliated companies, Anthem serves more than 106 million
people, including more than 42 million within our family of health
plans – that’s one in eight Americans!
We are hard at work re-imagining our marketing organization to
focus on bringing Anthem’s brand promise to life across all aspects
of the consumer experience. We are eliminating traditional
marketing silos so all Anthem talent is working together to improve
the health and wellness of our members. If you have a passion for a
career that impacts individual lives, we want to speak with you
about joining our marketing team.
Do you know how to use data and insights to create and influence
winning strategies and programs for customer retention? Can you
lead a team in delivering outstanding digital marketing experiences
for prospective and current clients while meeting business
objectives? This role is tailored to someone excited about proving
that the answer to those questions is yes.
In-force Retention Director of Marketing
Responsible for the marketing strategy, planning, and execution
across the current local and national book of business. Primary
Leading and directing a team of individuals partnering with the
product, go-to-market, client management, and other key business
partner teams to effectively grow and retain clients.
This individual will lead to product roll-out and enhancement
strategies, cross-sell and upsell campaigns, conference strategy,
and industry marketing efforts.
This individual will formulate and oversee short and long term
marketing strategies and tactics to grow profitable membership.
They will recommend changes and adjustments to marketing
strategies to increase program effectiveness.
Hires, trains, coaches, counsels and evaluates the performance
of direct reports.
Requires a BA/BS degree; 8 - 10 years of professional/leadership
experience; or any combination of education and experience, which
would provide an equivalent background.
Excellent analytical and negotiation abilities required.
Excellent managerial and leadership skills required.
Managed Healthcare experienced preferred.
Experience in Omni-channel marketing preferred.
Anthem, Inc. is ranked as one of America’s Most Admired
Companies among health insurers by Fortune magazine and is a 2019
DiversityInc magazine Top 50 Company for Diversity. To learn more
about our company and apply, please visit us at
careers.antheminc.com. An Equal Opportunity
Employer/Disability/Veteran. Please be advised that Anthem only
accepts resumes from agencies that have a signed agreement with
Anthem. Accordingly, Anthem is not obligated to pay referral fees
to any agency that is not a party to an agreement with Anthem.
Thus, any unsolicited resumes, including those submitted to hiring
managers, are deemed to be the property of Anthem.
EEO is the Law Please use the links below to review statements
of protection from discrimination under Federal law for job
applicants and employees.
Anthem, Inc. is committed to helping individuals with
disabilities participate in the workforce and ensuring equal
opportunity to apply and compete for jobs. If you are an individual
with a disability and require a reasonable accommodation to
complete the application process, please email Human Resources at
firstname.lastname@example.org for further assistance.
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our company. If you feel that you have been the victim of a scam
such as this, please report the incident to the Federal Trade
Commission here by selecting the ‘Rip-offs and Imposter Scams’
option. Anthem requires a completed online application for
consideration of employment for any position.