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Patient/Caregiver Marketing Director

Company: BioXcel Therapeutics
Location: New Haven
Posted on: September 13, 2020

Job Description:

The Director of Patient & Caregiver Marketing will play a critical role in driving the successful launch of BXCL501 with focus on targeted communication with patients and their caregivers. The position will be responsible for creating marketing materials and campaigns that enhance disease state awareness, promote patient support programs, and drive brand value and differentiation for BXCL501 with patients and their caregivers through market-based insights. In particular, the successful candidate will develop, manage and implement key patient and caregiver marketing initiatives and projects to ensure the commercial launch success of BXCL501. Effectively and efficiently interfacing with internal and external team members, partners and vendors is a critical component of this position.

Accountabilities

Partner cross-functionally with key internal stakeholders to develop the patient and caregiver brand strategy for BXCL501.

Lead the creation, editing, production and deployment of digital and non-digital marketing resources and programs (message platform and sales aid, educational programs, promotional campaigns, etc.) to support the overall product strategy and corporate objectives.

Develop the brand identity and branding deliverables including websites, display banners, and social media platforms targeting patients and caregivers.

Lead the formal submission and approval process of BXCL501 and disease state awareness materials for patients and caregivers through the promotional review committee by executing the respective marketing activities in compliance with medical, regulatory, and legal requirements.

Develop success metrics and measurements for patient/caregiver marketing initiatives and programs.

Generate insights from monitoring and analyzing market trends and competitor activities to identify opportunities and overcome potential challenges.

Partners internally to support patient and caregiver advocacy initiatives.

Partner with payer marketing on patient support programs.

Manage the patient/caregiver marketing project timelines and program budgets.

Supervise and manage external consultants and vendors for on-going and special projects.

Required Education, Skills and Experience

Master’s degree, MD, PharmD, or PhD (in a relevant field)

Minimum 5 years of pharmaceutical marketing experience

Robust analytical skills

Ability to work across multiple stakeholders

Strong creative and conceptual thinking skills

Clear communication skills, both verbal/presentation and written

Strong interpersonal skills

Ability to work independently

Desirable Education, Skills and Experience

(Provide desirable skills, experiences and education)

Product management experience with hospital-based products

Product management experience in CNS

At least 3 years of patient/caregiver (consumer) marketing experience

Working Relationships

Special projects with various member of the senior management team

Work Environment

(Note any specific requirements around travel, work hours, etc.)

Ability to travel up to 25%

Disclaimer

This description is based on management’s assessment of the requirements and functions of the job as of the date of this description was prepared. It is a general guideline for managers and employees, but it does not purport to be an exhaustive list of all the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling or staffing needs.

Apply Now Please fill out the form below to submit your application.

Keywords: BioXcel Therapeutics, New Haven , Patient/Caregiver Marketing Director, Other , New Haven, Connecticut

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