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HCP Marketing Director

Company: BioXcel Therapeutics
Location: New Haven
Posted on: September 12, 2020

Job Description:

The Director of HCP Marketing will play a critical role in driving the successful launch of BXCL501 with focus on targeted personal and non-personal communication to HCPs. The position will be responsible for creating marketing materials and campaigns that enhance disease state awareness and detection, promote drug accessibility, and drive brand value and differentiation for BXCL501 through market-based insights. In particular, the successful candidate will develop, manage and implement key HCP marketing initiatives and projects to ensure the commercial launch success of BXCL501. Effectively and efficiently interfacing with internal and external team members, partners and vendors is a critical component of this position.

Accountabilities

Partner cross-functionally with key internal stakeholders to develop the HCP brand strategy for BXCL501.

Lead the creation, editing, production and deployment of digital and non-digital marketing resources and programs (message platform and sales aid, educational programs, conference booths and materials, relationship marketing programs, non-personal promotional campaigns, etc.) to support the overall product strategy and corporate objectives.

Develop the brand identity and branding deliverables including logos, brand guides, websites, display banners, social media platforms, and PowerPoint templates targeting HCPs.

Lead the formal submission and approval process of BXCL501 and disease state awareness materials for HCPs through the promotional review committee by executing the respective marketing activities in compliance with medical, regulatory, and legal requirements.

Develop success metrics and measurements for HCP marketing initiatives and programs.

Generate insights from monitoring and analyzing market trends and competitor activities to identify opportunities and overcome potential challenges.

Develop, execute and monitor an HCP product sampling strategy for the launch and beyond.

Partner with payor marketing on the economic value proposition of BXCL501 and various institutional and payer market access strategies.

Support the development and execution of lifecycle management strategies and cross-functional projects.

Manage the HCP marketing project timelines and program budgets.

Supervise and manage external consultants and vendors for on-going and special projects.

Required Education, Skills and Experience

Master’s degree, MD, PharmD, or PhD (in a relevant field)

Minimum 5 years of pharmaceutical marketing experience

Financial/budgetary experience

Robust analytical skills

Ability to work across multiple stakeholders

Strong creative and conceptual thinking skills

Clear communication skills, both verbal/presentation and written

Strong interpersonal skills

Ability to work independently

Desirable Education, Skills and Experience

(Provide desirable skills, experiences and education)

Product management experience with hospital-based products

Product management experience in CNS

At least 3 years of HCP specific marketing experience

Working Relationships

Member of cross functional data dissemination strategy team

Collaboration with business development

Special projects with various member of the senior management team

Work Environment

(Note any specific requirements around travel, work hours, etc.)

Ability to travel up to 25%

Disclaimer

This description is based on management’s assessment of the requirements and functions of the job as of the date of this description was prepared. It is a general guideline for managers and employees, but it does not purport to be an exhaustive list of all the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling or staffing needs.

Apply Now Please fill out the form below to submit your application.

Keywords: BioXcel Therapeutics, New Haven , HCP Marketing Director, Other , New Haven, Connecticut

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