The Director of HCP Marketing will play a critical role in
driving the successful launch of BXCL501 with focus on targeted
personal and non-personal communication to HCPs. The position will
be responsible for creating marketing materials and campaigns that
enhance disease state awareness and detection, promote drug
accessibility, and drive brand value and differentiation for
BXCL501 through market-based insights. In particular, the
successful candidate will develop, manage and implement key HCP
marketing initiatives and projects to ensure the commercial launch
success of BXCL501. Effectively and efficiently interfacing with
internal and external team members, partners and vendors is a
critical component of this position.
Partner cross-functionally with key internal stakeholders to
develop the HCP brand strategy for BXCL501.
Lead the creation, editing, production and deployment of digital
and non-digital marketing resources and programs (message platform
and sales aid, educational programs, conference booths and
materials, relationship marketing programs, non-personal
promotional campaigns, etc.) to support the overall product
strategy and corporate objectives.
Develop the brand identity and branding deliverables including
logos, brand guides, websites, display banners, social media
platforms, and PowerPoint templates targeting HCPs.
Lead the formal submission and approval process of BXCL501 and
disease state awareness materials for HCPs through the promotional
review committee by executing the respective marketing activities
in compliance with medical, regulatory, and legal requirements.
Develop success metrics and measurements for HCP marketing
initiatives and programs.
Generate insights from monitoring and analyzing market trends
and competitor activities to identify opportunities and overcome
Develop, execute and monitor an HCP product sampling strategy
for the launch and beyond.
Partner with payor marketing on the economic value proposition
of BXCL501 and various institutional and payer market access
Support the development and execution of lifecycle management
strategies and cross-functional projects.
Manage the HCP marketing project timelines and program
Supervise and manage external consultants and vendors for
on-going and special projects.
Required Education, Skills and Experience
Master’s degree, MD, PharmD, or PhD (in a relevant field)
Minimum 5 years of pharmaceutical marketing experience
Robust analytical skills
Ability to work across multiple stakeholders
Strong creative and conceptual thinking skills
Clear communication skills, both verbal/presentation and
Strong interpersonal skills
Ability to work independently
Desirable Education, Skills and Experience
(Provide desirable skills, experiences and education)
Product management experience with hospital-based products
Product management experience in CNS
At least 3 years of HCP specific marketing experience
Member of cross functional data dissemination strategy team
Collaboration with business development
Special projects with various member of the senior management
(Note any specific requirements around travel, work hours,
Ability to travel up to 25%
This description is based on management’s assessment of the
requirements and functions of the job as of the date of this
description was prepared. It is a general guideline for managers
and employees, but it does not purport to be an exhaustive list of
all the elements of the job. Management reserves the right to
modify the description at any time, or to vary the duties and
responsibilities of the job on a temporary or indefinite basis to
meet production, scheduling or staffing needs.
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