Content Marketer

Company: Boston Technology Corporation
Location: New Haven
Posted on: August 2, 2020

Job Description:

BTC is a leading Healthcare Technology company providing digital transformation, software development, deployment and management services. BTC has engaged with large providers, Biotech companies, Universities, Healthtech startups and federal regulatory organizations to develop, deploy and maintain patient-centric care management, clinical and observational research and healthcare operations applications. We are the product development partners for Health Tech startups that are revolutionizing care delivery with innovative solutions. BTC has built HIPAA and FISMA compliant applications leveraging Apple ResearchKit, IoT, FHIR, BlueButton 2.0. BTC provides our customers with domain, security and technology expertise to solve their complex challenges. BTC also enables companies to achieve their business goals by leveraging our Technology Staffing and Consulting Solutions. We provide services in the form of staff augmentation, project teams, DC as well as a variety of solutions in the areas of Mobile development, Web Development, UX and UI creative design, Project Management, Business Analysis, DevOps, Data Management, and Testing across Healthcare, Finance and multiple other industry verticals. Role Description The Content Marketer will support content creation and execution across all audiences, while managing the Content Marketing Calendar. This role is accountable for supporting a broad range of marketing initiatives, both internal and external, across multiple platforms and formats to drive engagement, branding, lead generation, retention, and positive customer behavior. In this role, you will collaborate with multiple stakeholders, including senior company leadership, sales, delivery and customer service, creative and IT, to help tell the BTC brand story. This role reports to the President, BTC. In this role You will Create impactful content that drives real results for a wide range of purposes, including digital campaigns, blog posts, email programs, website copy, white papers, eBooks, case studies, webinars, videos, presentations, speeches, and other collateral Project Manager content-related projects from concept brief through completion. Create and maintain the Content Marketing Calendar and other tracking tools. Help maintain the integrity of the content produced, in terms of accuracy, style, tone, brand, voice, etc. Identify opportunities to parse and repurpose content to extend our budget and our scale. Manage the expectations of multiple stakeholders and focus on the delivery of results in the form of engagement, leads and sales. Support social media strategy and execution to grow followers and engagement, experimenting with new channels and media. Research current industry trends to drive thought leadership ideas that fuel content, press coverage, awareness, and overall brand reputation. Update web content, working with creative and development teams to ensure content is relevant and targeted to drive traffic, engage visitors, and convert to qualified leads. Build and regularly track benchmarks for measuring content performance and ROI. Partner closely with creative and ops teams to optimize delivery strategy for content, implementing best practices and proactively managing contentdemand gen calendar. Provide accurate and timely project reporting on all content marketing activities Ensure content marketing efforts support SEO and keyword targeting Analyze web metrics and dashboards with an emphasis on measuring content production traffic and conversions What You Will Need 5+ years of proven experience in a content marketing role with multi-channel capabilities (digital, lead gen, publishing, journalism) Expertise in translating marketing objectives into effective creative solutions, marketing collateral and content marketing strategies A passion for crafting user-focused content to tell the stories that drive awareness and interest in products that make a difference in human health Experience in B2B healthcare industry marketing preferred Proven editorial skills with an outstanding command of the English language Experience with creating compelling messages for different target demographics Expertise with major business software applications (Adobe Creative Suite, Microsoft Office, etc.). Knowledge of lead generation, marketing automation tools and strategies Skill at both long-form content creation and real-time (immediate) content creation, distribution strategies, and tactics Project management skills to manage schedules and deadlines within corporate and ongoing campaigns Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data) Experience creating a resourcelibrary of content organized indicating SEO, translations and version control A willingness to embrace change and to adapt strategies on the fly Why BTC This is a highly visible role working directly with the executive team Culture Collaborative, Entrepreneurial, Respectful Awards Top B2B Development companies 2019 - Clutch Top lsquoHealthcare Apprsquo development 2019 - Mobile App Daily Entrepreneurial opportunity to work with the executive team and help the growth of the company.SDL2017

Keywords: Boston Technology Corporation, New Haven , Content Marketer, Other , New Haven, Connecticut