Senior Global Web Experience Marketing Specialist

Company: Arrow Electronics, Inc.
Location: Melville
Posted on: May 13, 2022

Job Description:

Position:
Senior Global Web Experience Marketing Specialist
Job Description:

Arrow Electronics is excited to add this new position, which will have Global responsibility for the administration, maintenance, and strategy execution of the Arrow ECS Global ( Home - Arrow ECS NA ) web presence, including our customer experience portal, and marketing effectiveness of the web presence.

This role allows for remote work or can be located in our Colorado headquarters.

What You'll Be Doing

• Oversee the execution of the digital experience strategy across ECS global web properties.
• Coordinate strategy, administration, and maintenance of the web experience with the regional marketing teams to ensure consistency across the globe.
• Develop and implement processes for tracking and tagging content to ensure the digital experience strategy is implemented effectively across all websites and contributing to the recruiting and retention of partners and suppliers.
• Ensure the tagging strategy is effectively implemented to ensure tracking and reporting effectiveness for all users of the site.
• Develop reports and recommendations to the content marketing and brand marketing teams to ensure they are aware of user behavior and able to adjust their content as required.
• Create processes and oversee implementation of a lead process from web interactions through Eloqua for known and unknown users to be scored and progressive profiling to be implemented to effectively identify and segment users for marketing campaign purposes.
• Contribute to the overall success of growth metrics for partners and supplier recruitment efforts.
• Implement and manage the translation processes for content throughout the global presence.
• Own the web experience and the partner experience portal program to enhance the overall partner experience.
• Work with regional teams and corporate legal and branding teams to ensure compliance with brand standards, style guide, and consistency for all legal regulations, privacy policy, cookie policies, etc.
  What You'll Need:
  
  • 5-7 years of experience managing web properties.
  • 3 years of experience using Web Content Management systems.
  • 3-5 years of experience with Google Analytics and Google tag manager
  • 5-7 Years of experience managing web properties, content, translation processes, and content localization processes.
  • 5 years of experience working with teams in multiple geographic regions.
  • 3 years of experience managing Google Analytics and Google Tag Manager
  • Proven ability to influence individuals across functional areas.
  • Proven success in improving NPS or web experience scores with other organizations.
  • 2 years of experience leveraging web interactions for lead scoring and profiling and connecting to lead management programs and marketing automation systems.
  • Experience with Customer Portals; working with resellers or channel partner enablement capabilities (Partner Relationship Management experience)
  • Experience managing projects
  • Bachelor's degree preferred
  • 2 years of experience with Eloqua lead scoring models preferred
  • 5 years of experience with marketing automation systems preferred
  • Experience managing Google Analytics 4 preferred
  • Experience using Umbraco CMS 8 preferred
  • Experience managing global web properties preferred
    What's In It For You
    
    At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
    
    • Medical, Dental, Vision Insurance
    • 401k, With Matching Contributions
    • Paid Time Off
    • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
    • Growth Opportunities
    • Short-Term/Long-Term Disability Insurance
    • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)(specific to CO location)
    • On-site Caf-- with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines) (specific to CO location)
    • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines) (specific to CO location)
    • Bike Racks
    • And more!
      Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the company's request and sole discretion
      
      Annual Hiring Range/Hourly Rate:
      
      $78,300.00 - $120,010.00
      
      Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
      
      Location:
      US-CO-Denver, Colorado (Panorama Arrow Building)
      Time Type:
      Full time
      Job Category:
      Marketing and Communications
      
      EEO Statement:
      
      Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
      
      Arrow COVID-19 Vaccination Policy:
      
      Arrow requires all new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law.

Keywords: Arrow Electronics, Inc., New Haven , Senior Global Web Experience Marketing Specialist, IT / Software / Systems , Melville, Connecticut