Senior Global Web Experience Marketing Specialist
Company: Arrow Electronics, Inc.
Location: Melville
Posted on: May 13, 2022
Job Description:
Position:
Senior Global Web Experience Marketing Specialist
Job Description:
Arrow Electronics is excited to add this new position, which will
have Global responsibility for the administration, maintenance, and
strategy execution of the Arrow ECS Global ( Home - Arrow ECS NA )
web presence, including our customer experience portal, and
marketing effectiveness of the web presence.
This role allows for remote work or can be located in our Colorado
headquarters.
What You'll Be Doing
- Oversee the execution of the digital experience strategy across
ECS global web properties.
- Coordinate strategy, administration, and maintenance of the web
experience with the regional marketing teams to ensure consistency
across the globe.
- Develop and implement processes for tracking and tagging
content to ensure the digital experience strategy is implemented
effectively across all websites and contributing to the recruiting
and retention of partners and suppliers.
- Ensure the tagging strategy is effectively implemented to
ensure tracking and reporting effectiveness for all users of the
site.
- Develop reports and recommendations to the content marketing
and brand marketing teams to ensure they are aware of user behavior
and able to adjust their content as required.
- Create processes and oversee implementation of a lead process
from web interactions through Eloqua for known and unknown users to
be scored and progressive profiling to be implemented to
effectively identify and segment users for marketing campaign
purposes.
- Contribute to the overall success of growth metrics for
partners and supplier recruitment efforts.
- Implement and manage the translation processes for content
throughout the global presence.
- Own the web experience and the partner experience portal
program to enhance the overall partner experience.
- Work with regional teams and corporate legal and branding teams
to ensure compliance with brand standards, style guide, and
consistency for all legal regulations, privacy policy, cookie
policies, etc.
What You'll Need:
- 5-7 years of experience managing web properties.
- 3 years of experience using Web Content Management
systems.
- 3-5 years of experience with Google Analytics and Google tag
manager
- 5-7 Years of experience managing web properties, content,
translation processes, and content localization processes.
- 5 years of experience working with teams in multiple geographic
regions.
- 3 years of experience managing Google Analytics and Google Tag
Manager
- Proven ability to influence individuals across functional
areas.
- Proven success in improving NPS or web experience scores with
other organizations.
- 2 years of experience leveraging web interactions for lead
scoring and profiling and connecting to lead management programs
and marketing automation systems.
- Experience with Customer Portals; working with resellers or
channel partner enablement capabilities (Partner Relationship
Management experience)
- Experience managing projects
- Bachelor's degree preferred
- 2 years of experience with Eloqua lead scoring models
preferred
- 5 years of experience with marketing automation systems
preferred
- Experience managing Google Analytics 4 preferred
- Experience using Umbraco CMS 8 preferred
- Experience managing global web properties preferred
What's In It For You
At Arrow, we recognize that financial rewards and great benefits
are important aspects of an ideal job. That's why we offer
competitive financial compensation, including various compensation
plans, and a solid benefits package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)/Health Reimbursement Account (HRA)
Options
- Growth Opportunities
- Short-Term/Long-Term Disability Insurance
- Discounted RTD Passes, with convenient office location off RTD
Light Rail (Dry Creek Exit)(specific to CO location)
- On-site Caf-- with Catering Option for Busy Lifestyles
(availability subject to COVID-19 office guidelines) (specific to
CO location)
- 24/7/365 On-site Gym and Lockers, Free for Use to All
Employees! (availability subject to COVID-19 office guidelines)
(specific to CO location)
- Bike Racks
- And more!
Remote work employees may be required to be present at the closest
designated Arrow office for work-related purposes, at the company's
request and sole discretion
Annual Hiring Range/Hourly Rate:
$78,300.00 - $120,010.00
Actual compensation offer to candidate may vary from posted hiring
range based upon geographic location, work experience, education,
and/or skill level. The pay ratio between base pay and target
incentive (if applicable) will be finalized at offer.
Location:
US-CO-Denver, Colorado (Panorama Arrow Building)
Time Type:
Full time
Job Category:
Marketing and Communications
EEO Statement:
Arrow is an equal opportunity employer. All applicants will be
considered for employment without attention to race, color,
religion, gender, age, sexual orientation, gender identity,
national origin, veteran or disability status. (Arrow EEO/AAP
policy)
Arrow COVID-19 Vaccination Policy:
Arrow requires all new employees in the United States to provide
proof of full COVID-19 vaccination prior to beginning work, except
where prohibited by law.
Keywords: Arrow Electronics, Inc., New Haven , Senior Global Web Experience Marketing Specialist, IT / Software / Systems , Melville, Connecticut
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