Central America General Manager

Company: Taptap Send group
Location: New York
Posted on: May 4, 2025

Job Description:

Our Mission
Reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets.The Team
-> Founded by Harvard grads / 3rd-time founders --- also founded Segovia (successful exit) and GiveDirectly (> 300M revenue, fastest-growing NGO).
-> Top performers from top and varied organizations (e.g., Bain, Bolt, Google, McKinsey, SafeBoda, Uber, Zipline) --- we like moving fast, and we hire people that do as well.
-> Driven by mission, guided by values (see below) - in deed, not just word.
-> Team as global as the mission, > 30 languages from 25 countries (i.e., if you're interested in learning to make Chicken Moambe, we're the place).About Us
Taptap Send is backed by top VCs (Spark, Canaan, Reid Hoffman, Breyer Capital, etc.), rapidly growing and a great place for those looking for both impact and a fast-paced tech startup environment. Read more about the journey in Reid Hoffman's or TechCrunch

Launched in 2019, Taptap is tapping into a transformative shift in global finance: from banks to phones. While this has affected wealthier countries as well, it has been nothing short of a revolution for the emerging markets where the overwhelming majority of population had been unable to access digital finance previously. Taptap Send allows immigrants to send money home instantly and with no fee*, saving money in the process. With a formal market size of > 700B alone, we've got a lot more saving to do for our users. Our mission is to reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets. And that's just the beginning...*We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF).Our Investors
Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angels
The RoleOwn the operation of TTS for the US, EU corridors to Spanish-speaking Latin American corridors as needed (e.g., Guatemala, Honduras/El Salvador). You will work to continue launching TTS within these communities in the United States and build a comprehensive growth strategy. You will conduct customer research; execute partnerships and events; set up offline and online advertising campaigns; measure operational efficiency and financials for the corridor; manage customer CRM; provide CS teams input into strategies for the market; work with Product and Ops to ensure high success rate and low latency and source and direct community ambassadors and influencers.The role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into, the community, a passion to support your community, and an entrepreneurial spirit, great interpersonal skills, and superb project management.ResponsibilitiesYou will lead growth efforts, including:

• Own the P&L for your corridor from beginning to end
• Build trust-based relationships with diaspora communities through in-person and online communication
• Conduct customer research with transfer senders on a regular basis
• Initiate, negotiate and build partnerships with community associations and organizations
• Set up offline and online advertising campaigns
• Source and lead community ambassadors and influencers
• Manage agencies for Paid, Creatives, Events
• Manage customers CRM
• Optimize Operations with help from Product, Ops and Eng teamsRequirements
  • Fluency in English and Spanish
  • Based in or willing to relocate to NYC/NJ metro area
  • Work authorization in the United States
  • 6-8 years of experience in high growth-environment such as startups, marketing, scale-ups or similar relevant experience
  • Experience managing influencers and ambassadors within Latin American communities, and experience in Offline and Performance Marketing preferred
  • Knowledge and networks in the Central American and Latin American diaspora, and you feel comfortable hitting the streets and getting people to use the Taptap Send app
  • Bachelor's or Master's degree
  • Growth and Owner Mindset: Familiarity with customer acquisition channels and proven success in hitting targets.
  • Analytics: Experience using data to guide decisions and optimize growth efforts
  • Metrics-Driven: Strong focus on tracking and improving performance, always aiming to beat challenging and ambitious targets
  • Extra plus if proven experience managing a P&L (being responsible for delivering targets on revenue/sales growth and profitability improvement)
  • Strong business development/partnerships background is a plusAlso you are
    • Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
    • Execution oriented - we have an "impact first" philosophy and a lot to be done. You should be able to take an idea to implementation
    • Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion
    • Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g., events or customer meetings)
    • Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
    • Driven - you thrive in fast-paced, target oriented environmentsNew York Salary$150,000+Impact firstTeam nextAccept realityPropose solutionsWin with gritBe proactively candid, with yourself and othersLove the particularOwn itCreate positive energyMaybe, even have funTaptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.
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Keywords: Taptap Send group, New Haven , Central America General Manager, Executive , New York, Connecticut