Director, Member Marketing

Company: Connecticut Innovations
Location: New Haven
Posted on: September 12, 2023

Job Description:

Join one of our portfolio companies - Wellinks!! https://www.wellinks.comAbout WellinksWellinks is the cardiopulmonary disease management company committed to empowering people to live fully and breathe freely by improving outcomes for those we serve. We are creating a future where care is designed and delivered around the individual and supported by a team striving to help them live a healthier, more fulfilling life. Our partners choose Wellinks to deliver a tailored and personalized health care experience for their members, resulting in improved outcomes at lower costs.Wellinks is a high-growth company that is rich with mission-driven talent, guided by passionate healthcare leaders, and backed by world class investors. We are headquartered in New Haven Connecticut, conveniently between Boston and New York, and have team members across the US.Wellinks Values

• Principled: We say what we do and do what we say.
• Collaborative: We work together, empower people, and celebrate relationships.
• Innovative: We are resilient and learn from all experiences and challenges.
• Effective: We measure what matters and are outcomes driven.
• Authentic: We celebrate diversity, inclusion, and the perspective of othersDirector, Member MarketingWellinks is looking for an experienced performance marketer to lead our efforts to connect more members with our services to help them live healthier and more fulfilling lives. They will build upon a strong foundation, growing our member marketing capabilities and performance to the next level.The ideal candidate for this role has deep healthcare consumer marketing experience, obsesses over understanding their audience, relentlessly pursues impact through execution, and is comfortable taking a hands-on approach in a fast-paced startup environment. The role will lean heavily towards individual contribution early on, though ability to scale and lead high performing teams is essential for long-term success.Expect to have significant exposure to our external partners, and internally across the team including high visibility with the Wellinks executive leadership team.Responsibilities:
  • Drive Wellinks member acquisition and retention through the planning, development, delivery, refinement, and scaling of effective healthcare consumer marketing campaigns
  • Work closely with internal and external partners and their teams to create member enrollment and engagement plans across a variety of Wellinks and partner-owned channels including direct response mail, phone, SMS, email, in-office collateral, and more (CPC, SEO, social, etc)
  • Research and deeply understand our users and their journeys with and beyond Wellinks, incorporating these insights to build and evolve deeply personalized and effective marketing
  • Shape our branding, style, and language to create compelling and authentic connections with customers, members, and stakeholders across the business
  • Partner with Clinical and Product teammates on the member journey including enrollment process, in-program communications, and optimizing for an engaging and high value member experience
  • Partner with Operations and Engineering teammates to ensure our systems and processes running across the business are in harmony with patient engagement objectives
  • Manage, operate, and evolve a marketing tech-stack to support efficient and highly visible measurements and insights into the member journey
  • Set strategic and tactical goals and plans for the member marketing function; including developing and ensuring performance to a set of key performance indicators (KPIs) related to consistently growing Wellinks membership and achieving high retention
  • Over time grow the marketing capabilities of Wellinks, including building and leading a world class team and developing scalable marketing operations
  • Minimal/as needed travel,

Keywords: Connecticut Innovations, New Haven , Director, Member Marketing, Executive , New Haven, Connecticut