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Email Marketing (CRM) Manager

Company: Catholic Health
Location: Melville
Posted on: September 18, 2022

Job Description:

Facility: CH Services
Location: Melville, NY
Department: Marketing
Category: Administrative / Business Support
Schedule: Full Time
Shift: Day shift
Hours: 9:00 AM - 5:00 PM
ReqNum: 6040938
Po Sition Summary
The Customer Relationship Marketing (CRM) Manager is responsible for owning the development, implementation, execution, monitoring, measurement and optimization of Catholic Health's direct-to-consumer marketing initiatives. Provide marketing and technical leadership and oversight, administration to maximize content, campaign and data integrity, business intelligence, and useful analytics/analysis.
Performance Responsibilities

  • Plan and implement CRM strategies that support Catholic Health's growth initiatives, and produces measurable results
  • Lead and develop tactics that realize customer acquisition, retention and loyalty
  • Create and publish pre/post analytics to optimize results and demonstrate ROI to organization
  • Oversee content development and deployment that resonate with targeted audiences
  • Manage and optimize relationship with CRM vendor
  • Leverage market demographic and claims data to develop marketing automation strategies
  • Develop processes, define best practices, and support the organization's strategic use of data to further goals related to Catholic Health's marketing strategy
  • Conduct A/B testing to determine content and visuals that resonate with target audience to achieve optimal KPIs for campaign.
  • Develop and provide training on core and advanced system functionality for end users, maintaining and furthering the knowledge level of staff around the use of the CRM system.
  • Identify and implement business process improvements and related system enhancements for functional use, and improve efficiencies through automated routines.
  • Ensure system's data is accurately maintained, providing oversight and monitoring.
    Minimum Requirements And Qualifications
    • Bachelor's degree in marketing or related and or equivalent experience
    • 5-7 years of demonstrated experience administering a CRM system, ideally in healthcare. Marketo experience highly desirable.
    • Demonstrated experience in creating and implementing email campaigns.
    • Proficient with Microsoft Office products, with advanced experience in Excel and some knowledge of SQL is preferred
    • Channel integration experience (digital, mobile, web, traditional)
    • Experience managing vendors and a team.
    • Strong analytical skills and data-driven thinking to drive ROI Reporting
    • Solid background in customer acquisition, engagement and retention strategies
    • Strong organizational and administrative skills, able to set priorities and meet deadlines
    • Exceptional communication and interpersonal skills
    • A comprehensive understanding of marketing including geo targeting and segmentation
    • Ability to weave data together from multiple sources to provide a comprehensive view of patient needs
    • Able to work independently and in a collaborative team environment
    • Able to perform detailed work with a high degree of accuracy
    • Able to maintain confidentiality of data

Keywords: Catholic Health, New Haven , Email Marketing (CRM) Manager, Executive , Melville, Connecticut

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