Director ECS Marketing
Company: Arrow Electronics, Inc.
Location: Melville
Posted on: May 14, 2022
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Job Description:
Position:Director ECS MarketingJob Description:The Director of
Enterprise Computing Solutions (ECS) Marketing is responsible for
globally driving Arrow's brand and value proposition to ECS
constituents (including but not limited to suppliers, partners,
industry analysts, media and employees) to establish Arrow as the
most differentiated and leading value-added distributor in the IT
industry. This leader reports directly into the global head of
Marketing for Arrow ECS and leads all aspects of Marketing of Arrow
including brand awareness and customer acquisition campaigns,
thought leadership, internal and external communication, products &
solutions marketing, media as well as signature events globally to
not only effectively tell Arrow's story to all relevant audience
but also use the elevated brand awareness to successfully help
recruit new customers and suppliers. The ideal candidate has 10+
years of experience and proven track record as a high potential
talent demonstrating drive, ambition, business acumen, and
emotional intelligence and has proven expertise to elevate brands
in a highly competitive industry.This leader must have the ability
to set a vision and strategies and then mobilize the organization
to achieve that vision. This role will be instrumental in
supporting the differentiation of Arrow and the emotional
connection with its audience to drive enhanced perception and
long-term loyalty among Arrow's business constituents in the IT
channel. This leader has demonstrated skill collaborating with
analytics and insights, regional and local teams, creative
agencies, and external strategic alliance brand partners to deliver
best in class brand positioning, messaging, and experience.What You
Will Be Doing:Leadership and VisionIn collaboration with Arrow's
corporate brand marketing team, establish clear and precise
strategy to elevate Arrow's brand among ECS constituents to
establish Arrow as the leading and most differentiated value-added
distributorEstablish a time-bound strategic roadmap to extend
Arrow's brand awareness reach to all existing customers and
suppliers and then to at least 75% of the addressable
marketEstablish, evangelize and create a brand reputation
measurement framework that tracks Arrow's brand performance among
ECS constituents and helps in determining future strategies and
prioritizations to achieve better business
resultsCommunicationDrive strategy and execution of all internal
communication needs for ECS business globally including global town
halls, leadership talks and any other strategies needed to
communicate progress on global strategies to Arrow internal
constituentsCollaborate with Arrow's corporate communications team
on all external communications needs of ECS business including PR
(on behalf of Arrow or its suppliers/partners) and manage ECS
communications calendarPlan and assist Arrow ECS senior executives
in creating a differentiated presence through thought leadership
among media, analysts, social and other applicable arenasAssist
global VP of Marketing in all departmental communication needs by
creating, managing and executing a communication calendar aligned
with global marketing and digital experience strategy and
visionThought leadership and MediaEstablish, manage and supervise
Arrow's thought leadership content strategy, execution and calendar
along with distribution plan including social and digital channels
globallyCollaborate with Corporate Communications team to place
Arrow's identified thought leaders into local, regional and global
media by proactively managing an aggressive media exposure
planCreate an ecosystem for turning thought leadership content into
targeted media exposure aligned with the campaign calendar to
attract unknown audiences to Arrow with the intent of acquiring
their businessCampaignsSupervise the creation of annual awareness
and customer acquisition campaign plans and guide team with an
understanding of industry best practices and emerging strategies
that will make the marketing of Arrow campaigns competitive better
performingEnsure Arrow has a competitive edge in brand awareness,
customer acquisition, and retention by developing new creative,
innovative, and out-of-the-box approaches in applying the Arrow's
messaging and positioning in brand campaignsDevelop a deep
understanding of customer mindsets and barriers to attract them and
subsequently offer the team creative and sustainable solutions to
overcome challengesSignature EventsElevate Arrow's presence in the
IT channel by creating and implementing a strategic events strategy
that allows Arrow to become visible in a sustainable manner across
all relevant eventsSupervise the creation and expansion of Arrow
Signature Events strategy, vision and operation plan at global
scale and collaborate with regional presidents and their teams to
successfully executeProducts and Solutions MarketingEstablish a
strategy and time-bound roadmap to communicate Arrow's value
proposition and messaging succinctly to all constituents for
Arrow's products and solutions per global GTM strategy: Arrow
Capital Solutions, Services, Marketing and Platform
(ArrowSphere)Ensure Arrow is on top of media houses' and industry
analysts' minds and gets appropriate timely coverage in their
publications to allow significant elevation of perception among the
target audienceEnsure products and solutions marketing efforts are
fully coordinated with the thought leadership, signature events and
campaign efforts for the most impactful outcome.What We Are Looking
For:10+ years developing and executing strategic communications and
brand marketing strategies required preferably in B2B IT/technology
marketBachelor's degree in Marketing or simliar; MBA strongly
preferredManagement of communications to multiple complex
stakeholder groups at a local, regional, national and international
scaleMust have proven experience being trusted advisor to senior
executivesMedia placement (earned media) experience required with
examples of successful media pitches leading to favorable coverage
in tier 1 or 2 media; experience with new age media strongly
preferredMust be an expert in digital/social brand presence
strategies and best practices as well as very solid experience with
effectively using traditional marketing tactics and channels for
best outcomeMust have metrics and outcome-driven mindset and
excellent expertise managing high volume of activities and
campaigns by ensuring effective capacity and resource planningMust
have previously selected/managed creative, brand/communications/PR
agenciesMulti-touch, multi-dimensional marketing program design,
creation and implementation experience including superlative
knowledge of marketing and sales automation platform mechanics,
campaign testing strategies and preferably demand waterfall
processes and metricsAgency landscape/best practices, deep
knowledge of marketing channels effectiveness & mixSuperior Project
management skills along with strong written/oral communications and
budget allocation and management principlesWhat's In It For YouAt
Arrow, we recognize that financial rewards and great benefits are
important aspects of an ideal job. That's why we offer competitive
financial compensation, including various compensation plans, and a
solid benefits package.Medical, Dental, Vision Insurance401k, With
Matching ContributionsPaid Time OffHealth Savings Account
(HSA)/Health Reimbursement Account (HRA) OptionsGrowth
OpportunitiesShort-Term/Long-Term Disability InsuranceDiscounted
RTD Passes, with convenient office location off RTD Light Rail (Dry
Creek Exit)On-site Caf-- - with Catering Option for Busy Lifestyles
(availability subject to COVID-19 office guidelines)24/7/365
On-site Gym and Lockers, Free for Use to All Employees!
(availability subject to COVID-19 office guidelines)Bike RacksAnd
more!Annual Hiring Range/Hourly Rate:$145,800.00 -
$233,750.00Actual compensation offer to candidate may vary from
posted hiring range based upon geographic location, work
experience, education, and/or skill level. The pay ratio between
base pay and target incentive (if applicable) will be finalized at
offer. Location:US-CO-Denver, Colorado (Panorama Arrow
Building)Time Type:Full timeJob Category:Marketing and
CommunicationsEEO Statement:Arrow is an equal opportunity employer.
All applicants will be considered for employment without attention
to race, color, religion, gender, age, sexual orientation, gender
identity, national origin, veteran or disability status. (Arrow
EEO/AAP policy)Arrow COVID-19 Vaccination Policy:Arrow requires all
new employees in the United States to provide proof of full
COVID-19 vaccination prior to beginning work, except where
prohibited by law.
Keywords: Arrow Electronics, Inc., New Haven , Director ECS Marketing, Executive , Melville, Connecticut
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