Assoc Director Marketing and Mission Experience
Company: Yale University
Location: New Haven
Posted on: May 13, 2022
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Job Description:
Assoc Director Marketing and Mission Experience School of
Management - YCCI 71082BR University Job Title Associate Director,
Marketing Bargaining Unit None - Not included in the union (Yale
Union Group) Time Type Full time Duration Type Fixed If Fixed
Duration, Period 3 years from date of hire If Fixed Duration, is
continuation possible? Standard (M-F equal number of hours per day)
Searchable Job Family Administration,
Communications/Editing/Teaching Total # of hours to be worked: 37.5
Position Focus: Serve as leader for a new program associated with
Yale Center for Customer Insights (YCCI). The Program on
Stakeholder Capitalism at the Yale School of Management (Yale SOM)
is an exciting new initiative being established in 2022 to address
how enterprises, both for and not-for-profit, create value for all
the stakeholders who matter to their success. The Program will
collaborate with YCCI, the International Center for Finance, and
other Yale SOM groups to develop new knowledge, tools, and
frameworks that can help shape a new leadership mindset, foster
adoption, and ultimately help leaders to create multi-stakeholder
value. It is expected that the Program will also collaborate with
industry partners and other academic institutions. The Associate
Director for Marketing and Mission Experience will work
collaboratively to develop and deploy an integrated marketing and
experience strategy for the Program on Stakeholder Capitalism,
which includes clear and measurable goals, content creation, and
collection of KPIs. -Drive required content/asset creation with key
stakeholders and agencies. Ensure all content reflects vision and
voice and aligns to the overall Yale SOM brand guidelines. -Support
a world-class Advisory Board, industry partners, and other
collaborators on setting strategy and developing and executing
programs. Help establish and operate a Stakeholder Innovation Lab -
real-world collaborations with partners to prototype, iterate and
refine frameworks, methods and tools developed by the Program.
-Monitor the external landscape (i.e., marketing and stakeholder
capitalism news) and be an expert source of sector and market
intelligence for strategic planning. Frame content to drive
cultural and situational relevance, while maintaining awareness of
the Center's identity. Work closely with YCCI leadership, Yale SOM
Executive Fellows/Stakeholder Capitalism Leads, Yale SOM
Communications, and other academic Center partners to collate ideas
and share progress, learnings, and outcomes.
The following Essential Duties are generic in nature; the
information contained in this Position Focus is most relevant to
this position. Dept/Section URL http://som.yale.edu/about/careers
1. Build a platform for integrating marketing and admissions
analytics using data combined from a wide range of sources
including: Google Analytics, Slate, and other platforms to deliver
actionable insights for shaping marketing strategies. 2. Track
conversion rates for all marketing efforts and continually optimize
digital campaigns and materials for best performance. 3. Devise new
strategies to grow leads and applications for all SOM degree
programs. 4. Creatively develop lead-nurturing campaigns,
workflows, and strategies for all programs. 5. Work collaboratively
with departments around the school to deliver consistent messaging
across all channels with a special focus on email marketing. 6.
Control multiple departmental marketing budgets to support paid
media campaigns across all channels. 7. Strategically plan media
buys with maximum cost efficiency to achieve campaign goals. 8.
Produce and maintain marketing schedules and deliverables for both
online and traditional media campaigns. 9. Direct search engine
optimization strategy for all school web sites and content. 10.
Direct the tactical contributions of 3rd party agencies and vendors
for all marketing campaigns. 11. Monitor market conditions and
marketing efforts of SOM's competitive set. 12. Coordinate with IT
department on marketing technologies, including in-house databases.
13. Continually assess new technologies and keep the school at the
forefront of developments in digital marketing. 14. Any other
duties and tasks as assigned. Required Education and Experience
Bachelors degree in business and a minimum of 5 years; experience
in digital marketing, advertising or related communications field
or an equivalent combination of education and work experience.
Required Skill/Ability 1: Demonstrated ability to translate
strategy into executional excellence. -Experience in content
creation and deployment, customer experience, and/or social media
marketing. -Superior oral and written communication skills.
Required Skill/Ability 2: Superior interpersonal skills to interact
effectively and represent the school well with participants,
faculty, students, administrators, and corporate contacts.
-Excellent attention to detail. Required Skill/Ability 3: Proven
project management skills, including the ability to organize and
manage multiple projects and processes simultaneously, experience
tracking multi-stage projects or processes to completion.
-Proficiency with Windows and Microsoft products. Experience with
content management system. Required Skill/Ability 4: Proficiency
with existing social media tools including Twitter, LinkedIn, blogs
and SEO, and curiosity to keep abreast of emerging tools.
-Excellent problem solving and conflict resolution skills with a
focus on attaining desirable outcomes rather than just checking off
a to-do list. Required Skill/Ability 5: A team player who works
well with other members of the staff. Some night and weekend work.
May include travel. A leader with a positive and can-do attitude
who supports the mission of the center. Commitment to an inclusive
workplace. Preferred Education, Experience and Skills: Master's
degree preferably in marketing or related field. Experience at a
top (e.g., Fortune 100) marketing, consulting, or experience firm.
Global orientation; experience working across countries and
regions, and fluency in more than one language. Occasional
Occasional Drug Screen No Health Screening No All candidates for
employment will be subject to pre-employment background screening
for this position, which may include motor vehicle, DOT
certification, drug testing and credit checks based on the position
description and job requirements. All offers are contingent upon
the successful completion of the background check. Please visit
www.yale.edu/hronline/careers/screening/faqs.html for additional
information on the background check requirements and process. The
intent of this job description is to provide a representative
summary of the essential functions that will be required of the
position and should not be construed as a declaration of specific
duties and responsibilities of the particular position. Employees
will be assigned specific job-related duties through their hiring
departments. Affirmative Action Statement: Yale University
considers applicants for employment without regard to, and does not
discriminate on the basis of, an individual's sex, race, color,
religion, age, disability, status as a veteran, or national or
ethnic origin; nor does Yale discriminate on the basis of sexual
orientation or gender identity or expression. Title IX of the
Education Amendments of 1972 protects people from sex
discrimination in educational programs and activities at
institutions that receive federal financial assistance. Questions
regarding Title IX may be referred to the University's Title IX
Coordinator, at TitleIX@yale.edu, or to the U.S. Department of
Education, Office for Civil Rights, 8th Floor, Five Post Office
Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax:
617.289.0150, TDD: 800.877.8339, or Email: ocr.boston@ed.gov. Note
Yale University is a tobacco-free campus
Keywords: Yale University, New Haven , Assoc Director Marketing and Mission Experience, Executive , New Haven, Connecticut
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