Assoc Director Marketing and Mission Experience

Company: Yale University
Location: New Haven
Posted on: May 13, 2022

Job Description:

Assoc Director Marketing and Mission Experience School of Management - YCCI 71082BR University Job Title Associate Director, Marketing Bargaining Unit None - Not included in the union (Yale Union Group) Time Type Full time Duration Type Fixed If Fixed Duration, Period 3 years from date of hire If Fixed Duration, is continuation possible? Standard (M-F equal number of hours per day) Searchable Job Family Administration, Communications/Editing/Teaching Total # of hours to be worked: 37.5 Position Focus: Serve as leader for a new program associated with Yale Center for Customer Insights (YCCI). The Program on Stakeholder Capitalism at the Yale School of Management (Yale SOM) is an exciting new initiative being established in 2022 to address how enterprises, both for and not-for-profit, create value for all the stakeholders who matter to their success. The Program will collaborate with YCCI, the International Center for Finance, and other Yale SOM groups to develop new knowledge, tools, and frameworks that can help shape a new leadership mindset, foster adoption, and ultimately help leaders to create multi-stakeholder value. It is expected that the Program will also collaborate with industry partners and other academic institutions. The Associate Director for Marketing and Mission Experience will work collaboratively to develop and deploy an integrated marketing and experience strategy for the Program on Stakeholder Capitalism, which includes clear and measurable goals, content creation, and collection of KPIs. -Drive required content/asset creation with key stakeholders and agencies. Ensure all content reflects vision and voice and aligns to the overall Yale SOM brand guidelines. -Support a world-class Advisory Board, industry partners, and other collaborators on setting strategy and developing and executing programs. Help establish and operate a Stakeholder Innovation Lab - real-world collaborations with partners to prototype, iterate and refine frameworks, methods and tools developed by the Program. -Monitor the external landscape (i.e., marketing and stakeholder capitalism news) and be an expert source of sector and market intelligence for strategic planning. Frame content to drive cultural and situational relevance, while maintaining awareness of the Center's identity. Work closely with YCCI leadership, Yale SOM Executive Fellows/Stakeholder Capitalism Leads, Yale SOM Communications, and other academic Center partners to collate ideas and share progress, learnings, and outcomes.

The following Essential Duties are generic in nature; the information contained in this Position Focus is most relevant to this position. Dept/Section URL http://som.yale.edu/about/careers 1. Build a platform for integrating marketing and admissions analytics using data combined from a wide range of sources including: Google Analytics, Slate, and other platforms to deliver actionable insights for shaping marketing strategies. 2. Track conversion rates for all marketing efforts and continually optimize digital campaigns and materials for best performance. 3. Devise new strategies to grow leads and applications for all SOM degree programs. 4. Creatively develop lead-nurturing campaigns, workflows, and strategies for all programs. 5. Work collaboratively with departments around the school to deliver consistent messaging across all channels with a special focus on email marketing. 6. Control multiple departmental marketing budgets to support paid media campaigns across all channels. 7. Strategically plan media buys with maximum cost efficiency to achieve campaign goals. 8. Produce and maintain marketing schedules and deliverables for both online and traditional media campaigns. 9. Direct search engine optimization strategy for all school web sites and content. 10. Direct the tactical contributions of 3rd party agencies and vendors for all marketing campaigns. 11. Monitor market conditions and marketing efforts of SOM's competitive set. 12. Coordinate with IT department on marketing technologies, including in-house databases. 13. Continually assess new technologies and keep the school at the forefront of developments in digital marketing. 14. Any other duties and tasks as assigned. Required Education and Experience Bachelors degree in business and a minimum of 5 years; experience in digital marketing, advertising or related communications field or an equivalent combination of education and work experience. Required Skill/Ability 1: Demonstrated ability to translate strategy into executional excellence. -Experience in content creation and deployment, customer experience, and/or social media marketing. -Superior oral and written communication skills. Required Skill/Ability 2: Superior interpersonal skills to interact effectively and represent the school well with participants, faculty, students, administrators, and corporate contacts. -Excellent attention to detail. Required Skill/Ability 3: Proven project management skills, including the ability to organize and manage multiple projects and processes simultaneously, experience tracking multi-stage projects or processes to completion. -Proficiency with Windows and Microsoft products. Experience with content management system. Required Skill/Ability 4: Proficiency with existing social media tools including Twitter, LinkedIn, blogs and SEO, and curiosity to keep abreast of emerging tools. -Excellent problem solving and conflict resolution skills with a focus on attaining desirable outcomes rather than just checking off a to-do list. Required Skill/Ability 5: A team player who works well with other members of the staff. Some night and weekend work. May include travel. A leader with a positive and can-do attitude who supports the mission of the center. Commitment to an inclusive workplace. Preferred Education, Experience and Skills: Master's degree preferably in marketing or related field. Experience at a top (e.g., Fortune 100) marketing, consulting, or experience firm. Global orientation; experience working across countries and regions, and fluency in more than one language. Occasional Occasional Drug Screen No Health Screening No All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process. The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments. Affirmative Action Statement: Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University's Title IX Coordinator, at TitleIX@yale.edu, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email: ocr.boston@ed.gov. Note Yale University is a tobacco-free campus

Keywords: Yale University, New Haven , Assoc Director Marketing and Mission Experience, Executive , New Haven, Connecticut