Director/Sr. Director Marketing
Company: Aircall
Location: New Haven
Posted on: May 12, 2022
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Job Description:
Adela is focused on the detection of cancer and other
high-morbidity, high-mortality conditions through a blood test. The
Company's genome-wide methylation analysis technology has the
unique ability to the most highly informative (methylated) regions
of the genome from the non-informative regions and preferentially
target those informative regions for sequencing. The technology is
initially being developed for use across the cancer continuum for
detection, diagnosis and management and in the future will be
applied to other conditions beyond cancer. Summary: Reporting to
the VP, Commercial the Senior Director/Director, Marketing will be
responsible for driving the development and execution of the
marketing strategy for Adela's product roadmap. This individual
should be seasoned at leading the formulation of strategic plans
for game-changing healthcare products, including gathering
stakeholder and marketplace requirements, evaluating relative
attractiveness of various market and channel opportunities, and
developing competitive product positioning. Responsibilities: -
Develop strategic launch plans for various applications of Adela's
technology in early detection and cancer management in
collaboration with multiple functions including Medical Affairs,
Clinical Development, R&D and Regulatory - Evaluate new
opportunities to determine commercial attractiveness and strategic
fit with the organization - Serve as the voice of the customer for
the organization by gathering customer insights through market
research to drive product strategy and plans - Develop target
product profiles for various applications - Develop product
positioning, branding, and messaging - Evaluate and monitor the
competitive landscape, as well as industry developments impacting
product strategy
Keywords: Aircall, New Haven , Director/Sr. Director Marketing, Executive , New Haven, Connecticut
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