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Search Engine Optimization Manager

Company: Hearst
Location: East Hampton
Posted on: November 18, 2021

Job Description:

Why Hearst Magazines? Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Oprah Daily. We reach more than 150 million people every month in the United States alone. But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century. Your impact: Hearst Magazines is looking for a data-driven, content-loving strategist to help guide our portfolio's SEO efforts and editorial strategy. As a member of the Editorial Insights and Strategy team, this role works closely with editors, writers, and audience strategists across the portfolio of brands to create publishing plans that cover a range of subjects-from today's political and cultural events, trends in beauty and fashion, and the latest celebrity news to deeply reported features, health advice, product reviews, food how-tos, and more. This is a chance to work with some of the most well-known lifestyle media brands, partner with a best-in-class data and product organization, and support a group of hardworking, audience-first creatives, who produce content (written and video) that reaches hundreds of millions of people every month. What you'll do: --- Own and execute the day-to-day SEO strategy for several major lifestyle brands --- Regularly dig into the data and conduct competitive analysis to find content gaps, ID where we are losing ground, and propose new experiments --- Support training editors and writers on all things SEO, including editorial and technical best practices --- Stay on top of news, pop culture and service journalism trends, and develop personalized news strategies that cater to unique teams/brands and different times of year --- Perform regular audits of meta information, URL, internal linking, and other SEO best practices --- Use Google Analytics, SEM Rush, and other SEO tools to ID trends, track performance, share wins, perform case studies, and find ways to iterate on successes. Superb analytical skills are a must --- Partner with Hearst Magazine's product org to help guide the technical roadmap and ID ongoing, search-friendly enhancements --- Stay on top of the industry news and algorithm changes --- Provide ongoing insights and/or strategy debriefs to executive management and other teams internally, including tech, biz dev, sales, and others Who you are: --- A minimum of 3 years of hands-on SEO experience --- A deep passion for data and looking for insights in numbers; experience with Google Analytics or Adobe Analytics required --- Detail-oriented, self-motivated, and the ability to thrive in fast-paced publishing environment --- Experience with all the essential SEO digital publishing and tracking tools, including Google Webmaster, SEM Rush (or other similar research tools), search visibility trackers, Microsoft Excel, and digital content management systems --- A keen interest in the evolution of the search landscape and best practices, and how to implement the latest ethical techniques. --- A lover of good storytelling As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment on or after 10/4/2021 be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Magazines will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.

Keywords: Hearst, New Haven , Search Engine Optimization Manager, Executive , East Hampton, Connecticut

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