Director of Group Copy, Medicare and Medicaid

Company: Anthem, Inc.
Location: New Haven
Posted on: February 21, 2021

Job Description:

Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay connected with Anthem. Here are a few of the updates you may notice:

• No more profiles! We no longer require you to create a log in and password to apply for a job and you won't be able to access previously created profiles, but don't worry - we still have your previous application(s) on file and you can still track your status by clicking on the "Track Your Job Application Status" button.
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• NEW! Didn't find a job that is right for you? Join a Talent Network to stay informed on news and job opportunities with the Anthem Team! It is important that you apply using an email address which is unique to you and not shared with a friend, relative, spouse, or significant other. Our recruiting system uses your email address as your unique identifier. If you apply with a shared email address, your application will overwrite any previous applicant record with the same email address. Additionally, please ensure that you use a valid email address, free from typos, as there are a variety of communications which may be sent to the email address with which you apply Director, Copy Group, Medicare and Medicaid Location: New Haven, CT
  Job Family: Marketing
  Req #: PS45685-2236
  Date Posted: Feb 16, 2021 We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans - that's one in eight Americans! In our Government Business Division (GBD) marketing organization, we are aligning around consumers. From when they first consider a Medicare or Medicaid product, to joining Anthem, we want to create better connections, build confidence and help them achieve better health. To do that, we focus on developing data-driven strategies, informed by research, and supported by strong creative, measured for its effectiveness.-- If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. Creative Director This leader will be responsible for leading the editorial team, and partnering with design, in the development of a broad portfolio of copy, from more detailed health-related pieces to broader, conceptual campaigns. This is an amazing opportunity for a forward-looking marketer to lead creative for a premier healthcare brand, and be responsible for helping to improve the health of millions of people.-- Primary duties:
  • Lead editorial team to achieve business goals.--
  • Direct marketing communications vision to support local, regional and corporate strategic objectives
  • Facilitate a collaborative environment that delivers thoughtful, well-executed, and effective creative.--
  • Deliver omnichannel creative solutions that are on-time, on-budget, and on-strategy.--
  • Implement metrics to report and monitor progress against goals.--
  • Research and evaluate trends related to creative outputs and effectiveness.
  • Collaborate on production and fulfillment of materials.
  • Hire, train, coach, counsel, and evaluate the performance of direct reports. Qualifications
    • BA/BS in Marketing, Business Administration or similar field; 5+ years of marketing or healthcare experience; or any combination of education and experience, which would provide an equivalent background.--
    • Demonstrated ability in strategic leadership, creative leadership, operational/organizational leadership, while working across the matrix and effectively leading a team.
    • Experience leading creative studios/creative services team in both agency side and client side preferred.
    • Experience in a highly regulated industry (e.g., insurance, financial services, pharma, etc.) preferred.--
    • Medicare and/or Medicaid experience a plus.
    • Excellent analytical, negotiation, and presentation abilities.--
    • Excellent managerial and change-management leadership skills.
    • Master's Degree in Fine Arts, Business or Health Care Administration a plus.-- We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. An Equal Opportunity Employer/Disability/Veteran. Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. EEO is the Law Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees. Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at ability@icareerhelp.com for further assistance. *WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the 'Rip-offs and Imposter Scams' option. Anthem requires a completed online application for consideration of employment for any position.

Keywords: Anthem, Inc., New Haven , Director of Group Copy, Medicare and Medicaid, Executive , New Haven, Connecticut