Sr. Marketing Specialist
Company: Canon U.S.A., Inc.
Location: Melville
Posted on: May 24, 2023
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Job Description:
Sr. Marketing Specialist
Location
US-NY-Melville
Company
Canon U.S.A., Inc.
Requisition ID
29438
Category
Marketing
Position Type
Full-Time
Overview
The Sr. Marketing Specialist is responsible for creating and
implementing effective product marketing and customer marketing
programs, product lifecycle management,marketing strategies,
content development, market research and vertical marketing. This
individual is highly energized with aforward thinkingmindset and a
curiosity for technology.
This position is full time and offers a hybrid work schedule (8:30
AM - 5:00 PM) requiring you to be in the office Monday and
Wednesday and an option to work from home the remainder of the week
(unless a specific business need arises requiring in office
attendance on other days). Note that work schedules and office
reporting requirements may change from time to time based on
business needs.
Responsibilities
- Manage all elements ofassigned product linesand vertical
marketsincluding product launch, product management and
administration, competitive positioning and strategy.
- Conduct proactive research on customers, markets, products,
applications and services;analyzing product trends/markets to
identify new opportunities on a national basis.
- Develop effective and innovative pricing & promotion strategies
with a customer and profit mindset.
- Develop effective internal and customer facing content for
product launches, campaigns, promotions, presentations, sales
training content, events, sales & marketing guides, etc.
- Maintain marketing relationships with assigned associations and
buying groups.
- Manage the development of Case Studies/Success Stories.
- Participate in various marketing events (Industry Trade Shows,
Customer Meetings, etc.).
- Deliver presentations as necessary to various audiences.
- Oversee proper execution of all marketing related content and
activities.
Qualifications
- Bachelor's degree in a relevant field such as Business or
Marketing or equivalent experience required, plus 5 to 7 years of
related experience.
- Business Equipment and/or Software Experience.
- Proficiency in Microsoft Excel, Power Point and Word.
- Exceptional knowledge of Sales and Marketing processes.
- Excellent verbal and written skills.
- Ability to work well under pressure, meet deadlines and manage
multiple assignments simultaneously.
- Excellent presentation skills with the ability to present and
demonstrate the capabilities of our solutions to both internal and
external customers.
- Ability to travel as required, some overnight travel is
required.
The Company will not pursue or support visa sponsorship for this
position.
Company Overview
About our Company - Canon U.S.A., Inc., is a leading provider of
consumer, business-to-business, and industrial digital imaging
solutions to the United States and to Latin America and the
Caribbean markets. With approximately $30.4 billion in global
revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third
overall in U.S. patents granted in 2020* and is one of Fortune
Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's RSS news feed by visiting
www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
*Based on weekly patent counts issued by United States Patent and
Trademark Office.
All referenced product names, and other marks, are trademarks of
their respective owners.
Canon U.S.A., Inc. offers a competitive compensation package
including medical, dental, vision, 401(k) Savings Plan,
discretionary profit sharing, discretionary success sharing,
educational assistance, recognition programs, vacation, and much
more. A more comprehensive list of what we have to offer is
available at
https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation
We comply with all applicable federal, state and local laws,
regulations, orders and mandates, including those we may be
required to follow as a federal government
contractor/subcontractor.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability or protected veteran
status.
If you are not reviewing this job posting on our Careers' site
https://www.usa.canon.com/about-us/life-at-canon, we cannot
guarantee the validity of this posting. For a list of our current
postings, please visit us at
https://www.usa.canon.com/about-us/life-at-canon.
#CUSA
Posting Tags
#CUSA #LI-BH1 #LI-HYBRID
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