Regional Marketing - Graduate Intern.

Company: Highmark Health
Location: New Haven
Posted on: November 26, 2022

Job Description:

SUMMARY OF JOB RESPONSIBILITIES
This job has the goal of providing the opportunity to acquire practical experience through direct exposure to the related business line(s) and to develop the next generation of diverse business professionals. To that end, the program will provide hands-on training and experience in the business line, expose the various career opportunities in the business line and related areas, and prepare participants for positions in the business.
JOB SUMMARY
Work with regional marketing managers in supporting multiple internal and external business relationships for designated regions, including commercial, Medicare and ACA sales, corporate communications and community affairs, local market media, and regional strategic provider partners. This is an individual contributor role in support of strategic marketing, which requires the ability to support successful end-to-end delivery of campaigns and activities, as assigned, by leveraging strong matrixed relationships, and successfully execute broader marketing or P&L objectives in the assigned region(s).
ESSENTIAL RESPONSIBILITIES
Support geo-based marketing campaigns that either deliver on broader enterprise brand and marketing campaigns within a specific region, or that are created to meet region-specific business and marketing objectives tied to brand awareness and preference, membership growth and retention and/or driving patient volume.

Work with regional managers to support local market media, sponsorship, and event partners to drive regional business and marketing goals.

Evaluate campaigns and marketing initiatives for outcomes, ROI, Insights, and future implications.
Coordinate and staff appropriate ROI-driven events for Highmark, and act as the brand ambassador for key marketing experiences.
Work with regional managers to provide B-to-B sales, marketing and communication support for regional Highmark commercial, ACA ad MA sales teams and their strategic accounts.
Other duties as assigned or requested.
REQUIRED QUALIFICATIONS
Bachelor's degree.

Pursuance of a graduate degree full or part-time in an accredited college or university.

ESSENTIAL JOB FUNCTIONS
Communicate effectively. This position displays effective communication skills while interacting directly with colleagues, clientele, and/or other internal or external constituencies in the planning of assignments and the resolution of day-to-day operational problems.

Under supervision, provide professional services as appropriate to the day-to-day operating objectives of the area. Receives guidance, training, and mentoring from senior personnel in planning and carrying out activities and assignments.

Undertake and/or participate in projects and programs designed to develop professional skills and expertise appropriate to the needs of the organization.

Participate in the planning and implementation of unit projects and initiatives within area of expertise and ability.

As specifically requested by management, conducts research and reporting inclusive of recommendations or alternative proposals for action.

Undertake related studies or enrichment programs as appropriate to the specific objectives of the operating unit.

Perform miscellaneous job-related duties as assigned.

DISCLAIMER:
The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
COMPLIANCE REQUIREMENT:
This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
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Keywords: Highmark Health, New Haven , Regional Marketing - Graduate Intern., Advertising , New Haven, Connecticut