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Digital Marketing Specialist

Company: Big Voice Communications, LLC
Location: New Haven
Posted on: September 20, 2022

Job Description:

Big Voice Communications is passionate about driving client success. For more than 17 years, as an integrated PR/marketing agency, we have partnered with our clients to put their organization, their issues and their members on the map and have a Big Voice. Our rapidly growing, women-owned team based in New Haven, CT is looking for a skilled and results-driven digital marketing strategist to work with our clients across their digital mediums. The digital strategist will work across all our account teams to lead effective digital marketing strategies and ensuring that projects are executed on time, with precisions and within budget. You will play a pivotal role in growing our business and serving our clients.
Ideal candidates for this position should be innovative and be web and multimedia savvy. They should have a firm grasp of the various paid and organic digital opportunities, to help lead highly effective digital campaigns.
---RESPONSIBLITIES:

  • Work with account teams to create integrated and cost-effective digital strategies.
  • Research products, services and tools to identify new opportunities for our clients.
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Monitor SEO/SEM, CRM and social performance metrics to forecast trends.
  • Build strong relationships for clients through social media interaction.
  • Measure campaigns and deliver meaningful insights to client partners for continuous improvement.
  • Create detailed recaps of campaign activations, providing clients with actionable results and recommendations.
  • Establish best practices in digital marketing for our team.
  • Stay abreast of digital technologies developments.REQUIREMENTS:
    • 2-3 years of proven experience in digital/social strategy, preferably at a media agency working in a team environment.
    • Degree in advertising, marketing, communication science or equivalent.
    • Experience with SEO/SEM and CRM software.
    • Experience implementing and optimizing Google Ads campaigns.
    • Solid knowledge of web analytics tools like Google Analytics.
    • Excellent written and verbal communication skills.
    • Broad knowledge of digital best practices.
    • Firm grasp of paid and organic options for emerging digital tools.
    • Ability to apply data-driven insights to inform future strategic recommendations.
    • Creativity and the ability to brainstorm innovative ideas and collaborate with account teams to ensure all activities align with the overall strategy and message.
    • Effective communication - possess strong proficiency in the Microsoft Suite and Google and project management tools and leverage each application for clear communication.
    • Highly adaptive, insightful and perceptive.
    • Excellent interpersonal skills.
    • Deadline driven and detail oriented.WORK ENVIRONMENT:Small office environment located in New Haven, Conn. with a friendly and supportive team who values work-life balance.WORK HOURS:Generally normal business hours with flexible work hours considered.TRAVEL DEMANDS:Limited local travel and minimal air/train travel required (2-4 times a year). -TO APPLY:Please send resume & cover letter to info@bigvoicecomm.com; please include your name in the title of your resume and letter files.
      Big Voice Communication believes in creating a dynamic work environment that values diversity and inclusion. We strive to recruit a diverse group of candidates to help us achieve that goal. Big Voice Communication is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, disability status, military/veteran status, sexual orientation, gender identity or any other characteristic protected by law.

Keywords: Big Voice Communications, LLC, New Haven , Digital Marketing Specialist, Advertising , New Haven, Connecticut

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