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Associate Global Marketing TOM FORD BEAUTY

Company: Tier One Alerts - Est--e Lauder Companies
Location: New Haven
Posted on: September 19, 2022

Job Description:

Associate Global Marketing TOM FORD BEAUTY-Est--e Lauder Companies
The Associate, Global Marketing - Fragrance will support the Senior Manager in the successful implementation of Marketing strategies and initiatives for Tom Ford Beauty in the Fragrance category. INNOVATE PRODUCTS AND CONCEPTS THAT CREATE NEW BUSINESS OPPORTUNITIES Support the innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels Conduct research to build business case for Product Development and Concept Ideation briefs Prepare Concept Development briefs PRODUCT STRATEGY THAT DRIVES BUSINESS AND REINFORCES BRAND EQUITY Collaborate on development of product marketing strategy including product architecture, product launch process and go-to-market strategy Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition Support mid-management in quarterly report preparation Contribute to recommendations to seize market based on analysis Conduct ad hoc business analysis requests as needed LAUNCH PLANS THAT INCORPORATE 360 ELEMENTS Support the execution of timely digital-first launches

Keywords: Tier One Alerts - Est--e Lauder Companies, New Haven , Associate Global Marketing TOM FORD BEAUTY, Advertising , New Haven, Connecticut

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