Senior Product Marketing Specialist
Company: Canon U.S.A., Inc.
Location: Melville
Posted on: May 13, 2022
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Job Description:
US-NY-Melville Canon U.S.A., Inc.Requisition ID: 26960Category:
Product SupportPosition Type: Full-TimeOverviewCanon U.S.A., Inc.
in Melville, NY is seeking a Senior Product Marketing Specialist
(Sr Specialist, Prod Marketing). This individual will be
responsible for Camera and lens new product launch. Communicating
with Canon Japan Headquarters and setting Launch plan, strategy of
marketing approach and Target user, Media event. Latin America
region is the main responsibility as well as USA market. Will also
be following up with Tech support from pro users and creators.
Taking feedback from LAD retail and consumer markets.This position
requires full-time presence at your assigned
office(s)/worksite(s)/territory. Responsibilities- Accountable for
increasing the national sales effort by providing expertise with
product technology capabilities, participating in the development
of marketing programs and implementing new product launches-
Recognized as the resident expert in product technology, government
marketing, contracting, sales and pricing and develops diverse
strategies that increase Canon's presence in the government
marketplace- Provides expertise to Field Sales Groups, Contracting
and Pricing that result in the implementation of coordinated
strategies that increase Canon market share in the Government sales
channel- Responsible for providing direct sales support for
federal, state and local customers and large specialized accounts
by tailoring programs to meet these specific customer demands-
Develops marketing strategies and programs by collecting,
compiling, and analyzing marketing research data and competitive
information- Analyzes data and summarizes market trends and
consumer demands in order to identify specific needs to be targeted
by the marketing program- Provides direct assistance with the
resolution of unique or complex issues and participates in
presentations for accounts, which require special
product/technological support- Develops government specific
advertising and promotional materials- Conducts sales presentations
for large government customers in order to ensure proper
communication of the technical features and specifications of the
products- Possesses specialized knowledge or skills in a particular
functional area- A fully qualified, seasoned professional with a
full understanding of the job role who works on more complicated
issues facing the department- Receives general instruction from
manager on new assignments but little to no direction in day-to-day
work- Typically reports to a Manager or Senior Manager, and may
mentor or supervise one or two less experienced professional staff
QualificationsPlease note: We comply with all applicable federal,
state and local laws, regulations, orders and mandates, including
those we may be required to follow as a federal government
contractor/subcontractor.- Bachelor's degree in a relevant field or
equivalent experience required, plus 5 years of related experience,
with at least three years in a product marketing environment within
the office solutions industry. Bachelor's degree in Business
Administration or Marketing- Additional training in the
technologies associated with the product lines for which he/she is
responsible is beneficial- Requires a strong understanding of
network technology, connectivity and software for document
solutions and a working knowledge of communication protocols-
Incumbent should possess leadership capabilities, good written and
verbal communication skills, and excellent platform technique for
the effective presentation of technical information- Familiarity
with personal computers and multiple software packages is a must-
Camera & Lens Technology knowledge and experience is required-
Bilingual in Spanish both oral and written is requiredThe company
will not pursue or support visa sponsorship for this position.
Company OverviewAbout our Company - Canon U.S.A., Inc., is a
leading provider of consumer, business-to-business, and industrial
digital imaging solutions to the United States and to Latin America
and the Caribbean markets. With approximately $30.4 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks
third overall in U.S. patents granted in 2020--- and is one of
Fortune Magazine's World's Most Admired Companies in 2020. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. To keep apprised of the latest news
from Canon U.S.A., sign up for the Company's RSS news feed by
visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
---Based on weekly patent counts issued by United States Patent and
Trademark Office. All referenced product names, and other marks,
are trademarks of their respective owners. Canon U.S.A., Inc.
offers a competitive compensation package including medical,
dental, vision, 401(k) Savings Plan, discretionary profit sharing,
discretionary success sharing, educational assistance, recognition
programs, vacation, and much more. A more comprehensive list of
what we have to offer is available at
https://www.usa.canon.com/internet/portal/us/home/about/careers/benefits-compensation/We
comply with all applicable federal, state and local laws,
regulations, orders and mandates, including those we may be
required to follow as a federal government
contractor/subcontractor. We are an EEO/AA employer.
Minority/Female/Individuals with Disabilities/Protected Veterans.If
you are not reviewing this job posting on our Careers' site
https://www.usa.canon.com/internet/portal/us/home/about/careers, we
cannot guarantee the validity of this posting. For a list of our
current postings, please visit us at
https://www.usa.canon.com/internet/portal/us/home/about/careers.#CUSA
Workstyle DescriptionFull Time On Site (Hub) - This position
requires full-time presence at your assigned
office(s)/worksite(s)/territory. Posting Tags#PM19 #LI-AV1 #CUSA
#LI-ONSITEPI177220085
Keywords: Canon U.S.A., Inc., New Haven , Senior Product Marketing Specialist, Advertising , Melville, Connecticut
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