Marketing Coordinator
Company: Yale University
Location: New Haven
Posted on: May 10, 2022
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Job Description:
Marketing Coordinator Alchemy Worx is an audience management
agency specializing in email marketing, SMS marketing, and paid
social. The agency offers businesses advanced marketing services,
utilizing time-tested methods, and procedures to secure a higher
rate of customer retention. Role: The Marketing Associate will
coordinate execution of marketing programs including email, social
media, and events for the company as an internal client. The
Marketing Associate will be tasked with trafficking company email
and social media content through the production pipeline and
supporting webinars and conferences. WhatYou'll Do: Coordinating
production of content according to the companys content marketing
plan Developing creative briefs for email and social media content
that align with companys strategic channel goals Collaborating with
the Creative team to produce copywriting, graphics, and creative
direction for email and social media campaigns that reflect the
companys brand voice Utilizing AI copywriting tools to generate
content Ensuring email and social media campaigns are reviewed and
approved prior to deployment Ensuring email and social media
campaigns are deployed according to the content marketing calendar
Assist in coordinating meetings, conferences, and webinars What
You'll Learn: You will learn about Audience Management from some of
the top minds in the business. You will also have an opportunity to
collaborate in the development of innovative marketing content for
YouTube, Instagram, and Tiktok. The position is ideal for someone
with at least 2 years of digital marketing experience in creative,
production, or traffic management disciplines. They should be well
organized, capable of juggling multiple projects, social media
savvy, capable of following direction, and able to understand and
articulate creative concepts to other team members. Key Area
Results: To provide high quality email and social media content for
the company To consistently meet tight content deployment deadlines
To implement and share best practices and learnings for email and
social media across teams Requirements: BA in Marketing or
equivalent experience 2-3 years of experience in traditional or
digital marketing Experience in B2B marketing is a plus Familiarity
with current online advertising practices and functionality
Preferred Skills/Experience: Strong verbal and written
communication skills. Ability to gain a full understanding of the
scope of each project and explain the methodology, as well as your
ideas. Copywriting skills Excellent proofreading skills Ability to
effectively assess priorities and work well under tight deadlines
Demonstrated ability to think conceptually and communicate business
requirements clearly Exceptional time management skills
Self-starter who takes initiative for their work, and can
contribute ideas and proactively solve problems Great collaboration
skills. Ability to work with international teams Familiarity with
social media automation platforms such as Hootsuite or Loomly
Familiarity with email marketing platforms Familiarity with website
content management systems (CMS) a plus Familiarity with website
and social media analytics platforms a plus Pay: Base pay range is
$50,000/yr to $65,000/yr Your actual pay will be based on skills
and experience Benefits: Unlimited PTO policy Fully covered
medical, dental and vision insurance 401k with company match Hybrid
team based in New YorkCity, but we are open to remote applicants
for this role on condition of working on Eastern Time schedule.by
Jobble
Keywords: Yale University, New Haven , Marketing Coordinator, Advertising , New Haven, Connecticut
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