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Marketo Digital Marketing Specialist

Company: NIP Group, Inc.
Location: East Hampton
Posted on: November 22, 2021

Job Description:

NIP Group is a market-leading specialty insurance program manager that designs unique commercial insurance solutions and risk services for over 25 niche industries. Working with over 5,500 broker partners we help clients gain control over their costs, secure customized coverage and create safer work environments. Who You Are: The Marketo Digital Marketing Specialist will play a critical role in our organization's growth strategy. You will support many demand generation initiatives within our core customer verticals, focusing on marketing programs that deliver business results. You will have an acute focus on lead acquisition and sales pipeline by helping to develop, design, and implement campaigns that generate quality leads and opportunities for the business teams. Responsibilities: Manage a portfolio of ABM and inbound marketing programs, including integrated campaign management, account-based marketing, and email marketing Grow demand generation to increase volume and quality of MQLs Develop a deep understanding of customers, products and the buyer's journey Manage competitive marketing efforts and analyze areas of improvement Partner with sales to accurately report on the effectiveness of different initiatives Manage and execute end-to-end campaigns while maintaining cohesive automated workflows Develop and implement direct marketing campaigns targeting new prospects and current clients in key segments and verticals to raise levels of client acquisition and retention Provide reports and actively monitor the health of the marketing channel mix leveraging KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity Qualifications: Experience Minimum of 5 years in B2B demand generation Marketing automation platform experience a must (Pardot, Marketo, Eloqua, Hubspot, etc .) Analytics platform experience a plus (Bizible, Datorama, etc.) 2 years of Salesforce experience Marketing agency experience is a plus Competencies Strong experience with ABM, paid search, and digital marketing tactics Demonstrated ability to think strategically and creatively as well as the ability to execute and effectively drive results Resourcefully able to influence and collaborate with both internal team members and external agency partners Highly effective communication skills with outstanding writing, editing, and presentation abilities Excellent interpersonal skills and commitment to empowerment Quick study of complex problems and a highly organized approach to finding high impact solutions High sense of urgency and goal oriented (thrives in a fast-paced environment) Exceptional communication skills including ability to take an independent stance when interfacing with cross functional stakeholders, while maintaining their respect and confidence Physical Demands and Work Environment This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

Keywords: NIP Group, Inc., New Haven , Marketo Digital Marketing Specialist, Advertising , East Hampton, Connecticut

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