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Marketing Specialist

Company: PrestigePEO
Location: Melville
Posted on: November 16, 2021

Job Description:

Position Description: Our marketing department is seeking a seasoned Marketing Specialist with B2B marketing campaign experience. This role will play an integral part in building brand awareness and generating new leads in multiple geographic areas. Efforts include traditional and digital marketing initiatives, such as SEO optimization, social media, new product and service launches, sales tool development, new market expansion efforts, and webinar & networking events. This individual will thrive in a fast-paced environment and will be able to manage multiple campaigns simultaneously.
Roles and Responsibilities:

  • Create digital marketing campaigns that support go-to-market strategies including SEO, email marketing and social media.
  • Assist in website optimization, content development and developing user-friendly value propositions.
  • Lead prospect webinar and networking events, quarterly incentives, and results tracking.
  • Lead targeted campaigns from concept creation to launch to post evaluation.
  • Produce highly engaging email campaigns identifying ways to improve content quality, delivery, and results.
  • Lead social media strategy and program execution to boost branding, fans and leads.
  • Produce competitor recaps including insights and opportunities.
  • Consult with external departments/colleagues (to discuss market conditions, new products, customers' needs and communication efficiencies) to assist with marketing strategy and future campaigns.
  • Manage and represent the company in a professional manner at sales and networking events.
    Education and Experience Qualifications:
    • BS degree in marketing, communications, journalism, or a related field.
    • 3+ years B2B marketing and program management experience
    • Knowledge of a Professional Employer Organization (PEO) a plus.
    • Knowledge of indirect marketing experience a plus
    • Proven success and significant work experience as a marketing coordinator, marketing assistant or similar role
    • Working knowledge and experience with CRM/Customer Relationship Management, Content Management System, and Marketing Automation software a plus.
      Skills and Personal Qualifications:
      • Excellent computer skills including MS Office, WordPress, web analysis tools and data analytics software.
      • Exceptional communication and presentation skills, both written and verbal
      • Ability to multi-task and take initiative
      • Ability to work well under pressure and manage time effectively
      • Ability to work and collaborate with teams (external and internal)
      • Ability to take initiative to develop new processes and outside-the-box ideas
      • Must be highly motivated and able to work with minimal supervision
      • Strong planning, organizational skills, and process improvement
      • Punctuality, Reliability, and Integrity a must

Keywords: PrestigePEO, New Haven , Marketing Specialist, Advertising , Melville, Connecticut

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