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Senior Marketing Specialist, Digital (MARKETO EXPERIENCE REQUIRED)

Company: Henry Schein, Inc.
Location: Melville
Posted on: May 5, 2021

Job Description:

*JOB OVERVIEW:*This position is responsible for e-mail marketing activities associated with our Merchandise, Special Markets, and Equipment groups. They will be the experts in the digital marketing space and will be empowered to be the business owner of this channel. They will coordinate all activities driven by the Category and Performance Campaign channels as well as with suppliers to drive customer revenue sales expectations. This role is expected to be a highly advanced user of the Marketo Marketing Automation platform*KEY RESPONSIBILITIES: * * Develop and execute email marketing activities and marketing automation programs in Marketo as agreed to by supplier partners for all divisions (merchandise, equipment and special markets). * Works closely with the Category and Performance Campaign teams to execute email marketing and marketing automation programs through Marketo, determining activities to drive incremental sales growth for the division * Manages commercial E-mail Marketing schedule alongside the Digital Marketing Manager for the US Dental and US Dental Special Markets divisions including expansion of Henry Schein Dentals use of Marketo platform programs. Some of these expansion programs include trigger emails, as well as nuture, drip, and engagement programs * Assist with the development of a lead scoring model in Marketo understanding the relationship between Salesforce & Marketo. * Administers the setup of email marketing initiatives, including extracting target lists by specialty and/or desired target audience and staging the creative in Marketo * Serve as subject matter expert regarding Marketo platform * Responsible for providing regular reporting and actionable insights to the Category Management and Campaign teams. Deliver recommendations on high performing and underperforming activities from email marketing activities (open rates, click-through rates and sales) * Recommends, implements and monitors electronic marketing tactics and metrics used to expand/enhance user traffic, user experience, and brand equity to drive customer value ultimately improving electronic ordering * Controls the amount of emails being sent to avoid opt outs and assists with data quality, enrichment and validation for Henry Schein Dentals email database * Expected to have clear and consistent communication with the Digital Marketing Manager on all projects*KNOWLEDGE: *Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization, processes and customers. Good judgment, strong analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required. *COMPLEXITY: *Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors. Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.*SUPERVISION: *Receive minimal instruction on day-to-day work and general instruction on new projects or assignments. May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.*MINIMUM WORK EXPERIENCE: *Typically 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.*PREFERRED EDUCATION: *Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.*GENERAL SKILLS & COMPETENCIES: * * Strong understanding of industry practices * High proficiency with tools, systems, and procedures * Good planning/organizational skills and techniques * Good decision making, analysis and problem solving skills with ability to multi-task * Strong verbal and written communication skills * Good presentation and public speaking skills * Good interpersonal skills * Good conflict resolution skills and ability to deliver difficult messages * Ability to build partnerships at all levels within the company, begin to build partnerships externally * Resolve complex issues in effective ways*SPECIFIC KNOWLEDGE & SKILLS: * * Marketo Certified Expert (MCE Certification) / Marketo Marketing User Experience * Experience with ideation & execution of e-mail marketing campaigns through the Marketo platform * Leads in delivering on job expectations and applies knowledge and skills to meet sales objectives created by the division. * Meets critical deadline dates working with the Marketing Manager. * Develops comprehensive reporting to share with the team and makes suggestions to improve performance on customer driven marketing activities with the Category and Performance Campaign teams to deliver on customer sales performance revenue.*PERFORMANCE REQUIREMENTS: *Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.*TRAVEL / PHYSICAL DEMANDS:*Travel typically less than 10%. Office environment. No special physical demands required. * */Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.//For more information about career opportunities at Henry Schein, please visit our website at//://**Title:** *Senior Marketing Specialist, Digital (MARKETO EXPERIENCE REQUIRED)* **Location:** *NY-Melville* **Requisition ID:** *R115485*

Keywords: Henry Schein, Inc., New Haven , Senior Marketing Specialist, Digital (MARKETO EXPERIENCE REQUIRED), Advertising , Melville, Connecticut

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