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Marketing Specialist - eCommerce

Company: Canon USA
Location: Melville
Posted on: April 9, 2021

Job Description:

Location: US-NY-MelvilleRequisition ID: 24118Category: MarketingPosition Type: Full-TimeOverviewBring your eCommerce marketing expertise to Canon! As a Performance Marketing Specialist you will support the overall Channel Strategy and Customer Experience related to Canon's Direct eCommerce Site. This position will be driven by creativity and informed decision making through analytics and will ultimately fuel a very agile marketing environment. This role will be responsible for driving full funnel customer engagement through Affiliate, Search and Social marketing activities as well as input and direction toward the on-site customer experience. Responsibilities- Manage and maintain day-to-day needs as well as a bigger picture strategy to help support the overall growth of the Affiliate Marketing channel. Develop a deep understanding of how to drive powerful performance across a variety of core publishers. - Provide support to Search and Social efforts managed by the Performance Marketing teams.- Work closely and collaborate with Business Planning, Strategy and Brand Marketing Teams to align with business targets and product focus across all marketing channels.- Support the Canon Direct customer experience by optimizing user flow, education and content through analytics and strong collaborative efforts with the Content, Development and UI/UX Teams.- Help grow and sustain the Canon Employee Purchase Program, our store front for internal employees and external partner's employees. Manage strategy, relationships, contracts and marketing efforts with our aggregators. Qualifications- Bachelor degree in Marketing, Business, Communications or related field plus min. 3 years of related experience in digital marketing.- Experience in performance driven marketing tactics and strategies in addition to having experience in digital marketing channels and tactics inclusive of SEM/SEO, Affiliate Social Media, etc. - Advanced MS Excel preferred- Analytical skills are required with ability to enable data-driven decisions in an agile fashion- Creative thinker with a keen eye for detail, display comfort working in cross functional settings both as a leader and a player, have an ability to think outside of the box and find creative and unorthodox solutions that can differentiate our brand.- Excellent communication skills, supporting the ability to collaborate with multiple teams. Company OverviewAbout our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2018--- and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED-- Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com. --- Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.If you are not reviewing this job posting on our Careers' site https://www.usa.canon.com/internet/portal/us/home/about/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers.#CUSA Posting Tags#PM19 #CUSA #LI-NF1 #CBNR PI133535643

Keywords: Canon USA, New Haven , Marketing Specialist - eCommerce, Advertising , Melville, Connecticut

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