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Marketing Manager Acquisition, (Small Group and Individual Insurance)

Company: Anthem, Inc.
Location: New Haven
Posted on: February 25, 2021

Job Description:

Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay connected with Anthem. Here are a few of the updates you may notice:

  • No more profiles! We no longer require you to create a log in and password to apply for a job and you won't be able to access previously created profiles, but don't worry - we still have your previous application(s) on file and you can still track your status by clicking on the "Track Your Job Application Status" button.
  • Job Alerts - If you had previously registered to receive job alerts and wish to continue to receive these notifications, please re-register by clicking the "job alert" button.
  • NEW! Didn't find a job that is right for you? Join a Talent Network to stay informed on news and job opportunities with the Anthem Team! It is important that you apply using an email address which is unique to you and not shared with a friend, relative, spouse, or significant other. Our recruiting system uses your email address as your unique identifier. If you apply with a shared email address, your application will overwrite any previous applicant record with the same email address. Additionally, please ensure that you use a valid email address, free from typos, as there are a variety of communications which may be sent to the email address with which you apply Marketing Manager Acquisition, (Small Group and Individual Insurance) Location: New Haven, CT
    Job Family: Marketing
    Req #: PS45521-2236
    Date Posted: Feb 18, 2021 Anthem, Inc. is an innovative company dedicated to total personal health by making insurance more accessible. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans - that's one in eight Americans.-- Currently, we're reimagining our marketing organization - we're focusing our energies on bringing Anthem's brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos, so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we'd like to speak with you about joining our marketing team. Responsible for managing the development and execution of marketing strategies to help grow the Individual and Small Group business.-- Primary duties to include but are not limited to:--
    • Works closely with acquisition director to grow business, including brand and direct response campaigns and key market strategies.
    • Builds and executes Omni-channel, acquisition marketing plans; ensures alignment with the organization's strategic business goals and are measurable.
    • Integrates information from multiple sources to form a complete picture of customers' markets and growth opportunities.--
    • Serves as a single point of contact on marketing issues and resolution.--
    • Coordinates the development and review of communication materials with appropriate resources.--
    • Leads development of marketing collateral to support marketing plans. Coordinates with public relations to support marketing initiatives.--
    • Provides leadership and direction to marketing support and creative staff.-- Qualifications
      • Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience which would provide an equivalent background.--
      • Managed care experience preferred.--
      • Acquisition and Digital marketing experience preferred
      • For URAC accredited areas the following applies: Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills. We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. An Equal Opportunity Employer/Disability/Veteran. Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. EEO is the Law Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees. Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at ability@icareerhelp.com for further assistance. *WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the 'Rip-offs and Imposter Scams' option. Anthem requires a completed online application for consideration of employment for any position.

Keywords: Anthem, Inc., New Haven , Marketing Manager Acquisition, (Small Group and Individual Insurance), Advertising , New Haven, Connecticut

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