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Senior Digital Strategist, SEO & Social Media

Company: Executive Alliance
Location: Melville
Posted on: February 23, 2021

Job Description:

Executive Alliance are pleased to represent our client who are a leading regional integrated marketing and advertising agency. They are seeking a Senior Digital Strategist, SEO & Social Media to join their team.
The candidate must be able to work in the Hauppauge, NY, office, once working conditions return to normal.
The Strategist should have a specialization in SEO and Social Media with a minimum of 5 years of experience managing SEO and paid social media campaigns (or some combination of 5 years between the two channels).
In this role, the Strategist will lead their clients' SEO and paid social media campaigns - overseeing campaign strategy, implementation, optimization and performance analysis. This position will manage a junior SEO and social strategist and report to the Chief Digital Officer.
Responsibilities
Search Engine Optimization

  • Analyze, develop and execute strategy as related to SEO.
  • Create SEO deliverables, including keyword research/mapping document, on-site optimization elements and link acquisition strategies.
  • Preparation of SEO point of view/decks.
    Social Media
    • Plan, configure and optimize social campaigns, primarily in paid channels.
    • Guide agency on platform updates, usage trends, new opportunities and other relevant news.
    • Extensive knowledge of Facebook Ads is required, preferably with Blueprint certifications.
    • Consult with account and creative teams on recommended ad format options and best practices.
      Desired Skills and Experience---
      • 4-year college degree or equivalent experience.
      • Expertise in Google Analytics.
      • Knowledge of WordPress CMS, basic HTML.
      • Competency with basic keyword research tools including Google AdWords Tool.
      • Advanced computer skills (Word, Excel, PowerPoint).
      • Strong organizational and presentation skills.
      • Experience leading and training junior staff.
      • Adaptable to change and ability to multitask.
      • Ability to work autonomously and demonstrate self-starter qualities.
      • Be a team player.

Keywords: Executive Alliance, New Haven , Senior Digital Strategist, SEO & Social Media, Advertising , Melville, Connecticut

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