Marketing Director
Company: Digital Surgeons
Location: New Haven
Posted on: February 22, 2021
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Job Description:
You will report to the Chief Growth Officer at a
forward-thinking independently owned digital agency.In your
hands-on role, you will interface with the founders, senior
leadership, and key members touching the new business machine. Your
primary role is two-fold:#1 - Lead the agency's marketing
function.#2 - Assist with agency growth initiatives.Your success
will be measured by the sustainable awareness and quality
engagements you lead as a Marketing Director at the agency.
Secondarily, we will look for you to cultivate new business
opportunities (leads). But not just any opportunities, the right
types that result in quality long-term profitable agency/client
relationships.In this role, you will:* Brand Marketing: Collaborate
with the team on agency brand strategy. And oversee the execution
of the strategy of growing agency share of voice and reputation
within specific target markets.* Content Marketing: Lead the
content marketing strategies, and collaborate with the press to
elevate our position as a thought leader around digital, brand
transformation, omni-channel marketing, and other related topics.
This includes multiple form factors: video, print, audio, etc.*
Product Marketing: Become intimately familiar with our product
pillars, roadmap, and customer needs. Creatively work with our
leaders and growth marketers to find efficient strategies to land
(and expand) new relationships.* Growth Marketing: Identify
scalable creative strategies to drive agency engagement across
owned channels. Always testing and always looking for ways to drive
growth.* Community: Build up our superfans, help engage and provide
value to them. Oversee social channels (LinkedIn, Instagram,
Medium, etc.) and maintain our marketing website. Event planning is
a plus.* Project Management: Own the marketing budget/calendar and
make sure all sales activities are accurately tracked and
maintained. This includes collaborating with agency thought leaders
on custom content initiatives.* Collaborate: Collaborate with
internal shared resources, agencies, contractors and creative
service vendors to deliver on a broad portfolio of marketing
initiatives. * Assist: with internal stakeholders across, paid
media efforts, creative ideas, cold pitches and other initiatives
that help your role and our collective company goals. * Pitch:
Assist (and in some cases lead) with pitches, presentations and/or
new business conversations. Understand how to ask the right
questions to quickly assess an opportunity and gather critical
insights tied to "winning" a pitch.* Research: Lead extensive
research tied to active prospects, pitches, and leads of
interest.What you bring to the table:* At least 7-10 years working
in marketing, product, or strategy focused roles (B2B experience
and/or service industry is desired).* Familiarity in full-funnel
marketing initiatives and a performance marketing approach.*
Solution driven person with deep empathy.* Experience in content
marketing and production.* A deep appreciation for trends and edgy
creative executions.* Experience in digital marketing, brand
strategy, omnichannel marketing, content production/marketing and
product marketing.* Highly effective organization and communication
skills.* Ability to work across functions and at all levels of
management.* Appreciation for all the details that go into building
relationships, trust and new business.* You must be scrappy and
willing to go beyond your comfort zone.* You are a lifelong
learner.Critical Competencies* Create a cadence around structured
marketing activities, while trying new techniques to scale existing
channels and identify new ones.* Develop and test hypotheses across
social, search, email, and on-site to maximize sales enablement and
awareness.* Own marketing and sales enablement content development
to maximize reach and conversions.* Work with the executive
leadership team to achieve growth goals across service offerings -
including go-to-market and pricing strategy.* Implement and track
accountability metrics and KPIs to ensure desired results are being
achieved, regularly reviewing performance, and adjusting to
optimize based on data and research. Hubspot experience is a
plus.Background and Experience Required:* You are currently
creating thought leadership content and investing in your personal
brand.* You are excited to lead growth in a fast-paced,
solution-driven company.* You have a demonstrated history of
driving sustainable growth in a B2B and/or service industry.* You
are creative, data-informed, and know how to tell a great story.*
You use both qualitative and quantitative data to inform your
decisions.* You appreciate the importance of all stakeholder
voices.* You build strong relationships internally and externally.*
You've got grit.Powered by JazzHR21vmU7wG8G
Keywords: Digital Surgeons, New Haven , Marketing Director, Advertising , New Haven, Connecticut
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