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Product Marketing Specialist - Latin America Printer Business

Company: Canon USA
Location: Melville
Posted on: February 21, 2021

Job Description:

Location: US-NY-MelvilleRequisition ID: 24184Category: MarketingPosition Type: Full-TimeOverview

Canon USA's Latin America Group is seeking a Product Marketing Specialist (Specialist, Prod Marketing). This individual will be responsible for Printing Business in Latin America regions . One important part is Product Marketing in the regions. You create product strategy and marketing plan for Canon branded Copier, Production machines, solutions or other B2B products. On top of marketing, you will also need to engage in availability/supply management and budgeting work in order to make the business operations efficient. You will also manage regional business strategy and control regional P&L for some assigned areas in Latin America.


- Develops specific marketing plans and activities for product lines to establish, enhance or distinguish product placement within the competitive arena
- Latin market research, monitors competitive activity and identifies customer needs
- Develops competitive marketing and pricing strategies in order to provide concise information and coordinated recommendations to the sales, pricing, contracting and marketing management on new and existing products
- Analyzes data and provides recommendations for the development of marketing and incentive plans to increase the sales of a particular product and/or product lines
- Ensures that appropriate personnel are aware of market conditions, Canon's position in the market, and comparative advantages of Canon versus competitive products
- Creates sales presentations for existing and potential customers in order to ensure proper communication of product features and specifications
- Assesses the needs of targeted segments within an assigned region by collecting market information from Canon's customers and/or dealers
- Relays market information in order to participate in the development of appropriate marketing strategies and programs and ensure the proper positioning of Canon products
- Coordinates the implementation and launch of marketing programs
- Need to involve in availability/supply management and budgeting work in order to make the business operations efficient
- Receives general instruction from manager and supervisor on expected work outcomes and exercises good judgment in day-to-day matters
- Typically reports to a Manager or Senior Manager, but may report to a senior professional individual contributor when business needs dictate


- 3+ years of related experience
- Bachelor's degree in Business Administration or Marketing required
- Knowledge of Canon and Printing Business preferred
- Proficiency with Microsoft Excel, PowerPoint and Word required
- Strong presentation skills a plus
- Bilingual in Spanish is preferred
- International Travel (10% or less)
The company will not pursue or support visa sponsorship for this position.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2018--- and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED-- Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on For media inquiries, please contact .

--- Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

If you are not reviewing this job posting on our Careers' site , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at .


Posting Tags



Keywords: Canon USA, New Haven , Product Marketing Specialist - Latin America Printer Business, Advertising , Melville, Connecticut

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